PENGARUH HARGA, BRAND IMAGE, DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK PADA KONSUMEN ARTFRESH
The perfume or fragrance business experienced positive growth as seen from the world's perfume exports which experienced a significant increase every year. The existence of this phenomenon is certainly a good opportunity for Artfresh which is a business engaged in the perfume sector in Sura...
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| Format: | Article |
| Language: | Indonesian |
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Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya
2022-11-01
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| Series: | Jurnal Performa |
| Online Access: | https://journal.uc.ac.id/index.php/performa/article/view/2150 |
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| _version_ | 1849222895229730816 |
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| author | sahrur cahya ramadhan Ignatius Teodore Teddy Saputra |
| author_facet | sahrur cahya ramadhan Ignatius Teodore Teddy Saputra |
| author_sort | sahrur cahya ramadhan |
| collection | DOAJ |
| description |
The perfume or fragrance business experienced positive growth as seen from the world's perfume exports which experienced a significant increase every year. The existence of this phenomenon is certainly a good opportunity for Artfresh which is a business engaged in the perfume sector in Surabaya. This study aims to determine the effect of price, brand image, and service quality on purchasing decisions on Artfresh consumers. This study uses a quantitative approach using purposive sampling technique. Samoel used in this study as many as 90 respondents. The data collection method uses a questionnaire method that uses a Likert Scale score of 1-5 with multiple linear regression analysis methods with SPSS tools. The results of this study indicate that price has a significant effect on purchasing decisions, brand image does not significantly affect purchasing decisions, service quality has a significant effect on purchasing decisions.
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| format | Article |
| id | doaj-art-daa5eca37e084b00b1546dcb8ee90ef4 |
| institution | Kabale University |
| issn | 2527-4635 |
| language | Indonesian |
| publishDate | 2022-11-01 |
| publisher | Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya |
| record_format | Article |
| series | Jurnal Performa |
| spelling | doaj-art-daa5eca37e084b00b1546dcb8ee90ef42025-08-26T02:05:56ZindLembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra SurabayaJurnal Performa2527-46352022-11-017410.37715/jp.v7i4.2150PENGARUH HARGA, BRAND IMAGE, DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK PADA KONSUMEN ARTFRESHsahrur cahya ramadhan0Ignatius Teodore Teddy Saputrauniversitas ciputra The perfume or fragrance business experienced positive growth as seen from the world's perfume exports which experienced a significant increase every year. The existence of this phenomenon is certainly a good opportunity for Artfresh which is a business engaged in the perfume sector in Surabaya. This study aims to determine the effect of price, brand image, and service quality on purchasing decisions on Artfresh consumers. This study uses a quantitative approach using purposive sampling technique. Samoel used in this study as many as 90 respondents. The data collection method uses a questionnaire method that uses a Likert Scale score of 1-5 with multiple linear regression analysis methods with SPSS tools. The results of this study indicate that price has a significant effect on purchasing decisions, brand image does not significantly affect purchasing decisions, service quality has a significant effect on purchasing decisions. https://journal.uc.ac.id/index.php/performa/article/view/2150 |
| spellingShingle | sahrur cahya ramadhan Ignatius Teodore Teddy Saputra PENGARUH HARGA, BRAND IMAGE, DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK PADA KONSUMEN ARTFRESH Jurnal Performa |
| title | PENGARUH HARGA, BRAND IMAGE, DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK PADA KONSUMEN ARTFRESH |
| title_full | PENGARUH HARGA, BRAND IMAGE, DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK PADA KONSUMEN ARTFRESH |
| title_fullStr | PENGARUH HARGA, BRAND IMAGE, DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK PADA KONSUMEN ARTFRESH |
| title_full_unstemmed | PENGARUH HARGA, BRAND IMAGE, DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK PADA KONSUMEN ARTFRESH |
| title_short | PENGARUH HARGA, BRAND IMAGE, DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK PADA KONSUMEN ARTFRESH |
| title_sort | pengaruh harga brand image dan kualitas layanan terhadap keputusan pembelian produk pada konsumen artfresh |
| url | https://journal.uc.ac.id/index.php/performa/article/view/2150 |
| work_keys_str_mv | AT sahrurcahyaramadhan pengaruhhargabrandimagedankualitaslayananterhadapkeputusanpembelianprodukpadakonsumenartfresh AT ignatiusteodoreteddysaputra pengaruhhargabrandimagedankualitaslayananterhadapkeputusanpembelianprodukpadakonsumenartfresh |