Internal Communication in Pharmaceutical Companies: A Case Study of Portuguese Companies during the Pandemic of COVID-19
While companies across different sectors in the Western world have increasingly begun to value their employees’ roles, this practice is not yet universal in our globalized economy. This research examines how the COVID-19 pandemic influenced employee communication practices within pharmaceutical com...
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| Format: | Article |
| Language: | English |
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Universidad de Navarra
2025-01-01
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| Series: | Communication & Society (Formerly Comunicación y Sociedad) |
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| Online Access: | https://revistas.unav.edu/index.php/communication-and-society/article/view/45605 |
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| author | Andreia Garcia |
| author_facet | Andreia Garcia |
| author_sort | Andreia Garcia |
| collection | DOAJ |
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While companies across different sectors in the Western world have increasingly begun to value their employees’ roles, this practice is not yet universal in our globalized economy. This research examines how the COVID-19 pandemic influenced employee communication practices within pharmaceutical companies operating in Portugal. Through a survey of communication managers, our findings reveal that these companies not only shifted to online communication channels during the pandemic but continue to maintain these digital platforms as primary communication tools.
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| format | Article |
| id | doaj-art-daa4feab54494cc4a51d8f9c1de29fd4 |
| institution | Kabale University |
| issn | 2386-7876 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | Universidad de Navarra |
| record_format | Article |
| series | Communication & Society (Formerly Comunicación y Sociedad) |
| spelling | doaj-art-daa4feab54494cc4a51d8f9c1de29fd42025-01-08T13:41:19ZengUniversidad de NavarraCommunication & Society (Formerly Comunicación y Sociedad)2386-78762025-01-0110.15581/003.38.1.002Internal Communication in Pharmaceutical Companies: A Case Study of Portuguese Companies during the Pandemic of COVID-19Andreia Garcia0ISEC Lisboa/ESCS-IPL While companies across different sectors in the Western world have increasingly begun to value their employees’ roles, this practice is not yet universal in our globalized economy. This research examines how the COVID-19 pandemic influenced employee communication practices within pharmaceutical companies operating in Portugal. Through a survey of communication managers, our findings reveal that these companies not only shifted to online communication channels during the pandemic but continue to maintain these digital platforms as primary communication tools. https://revistas.unav.edu/index.php/communication-and-society/article/view/45605Employee communicationhealth communicationCOVID-19pharmaceutical industry |
| spellingShingle | Andreia Garcia Internal Communication in Pharmaceutical Companies: A Case Study of Portuguese Companies during the Pandemic of COVID-19 Communication & Society (Formerly Comunicación y Sociedad) Employee communication health communication COVID-19 pharmaceutical industry |
| title | Internal Communication in Pharmaceutical Companies: A Case Study of Portuguese Companies during the Pandemic of COVID-19 |
| title_full | Internal Communication in Pharmaceutical Companies: A Case Study of Portuguese Companies during the Pandemic of COVID-19 |
| title_fullStr | Internal Communication in Pharmaceutical Companies: A Case Study of Portuguese Companies during the Pandemic of COVID-19 |
| title_full_unstemmed | Internal Communication in Pharmaceutical Companies: A Case Study of Portuguese Companies during the Pandemic of COVID-19 |
| title_short | Internal Communication in Pharmaceutical Companies: A Case Study of Portuguese Companies during the Pandemic of COVID-19 |
| title_sort | internal communication in pharmaceutical companies a case study of portuguese companies during the pandemic of covid 19 |
| topic | Employee communication health communication COVID-19 pharmaceutical industry |
| url | https://revistas.unav.edu/index.php/communication-and-society/article/view/45605 |
| work_keys_str_mv | AT andreiagarcia internalcommunicationinpharmaceuticalcompaniesacasestudyofportuguesecompaniesduringthepandemicofcovid19 |