PROMOTING HANDICRAFT FAMILY BUSINESS THROUGH DIGITAL MARKETING TOWARDS SUSTAINABLE PERFORMANCE

PROMOTING HANDICRAFT FAMILY BUSINESS THROUGH DIGITAL MARKETING TOWARDS SUSTAINABLE PERFORMANCE

The study aims to determine the dimensions of the adoption intention of digital marketing in handicraft family businesses towards business performance, as well as technological innovation applications in the family business for sustainable development. This study examines the theoretical insights...

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Bibliographic Details
Main Authors: Santus Kumar DEB, Muhammad Shoeb Ur RAHMAN, Shohel Md. NAFI
Format: Article
Language:English
Published: Editura Universităţii din Oradea 2024-09-01
Series:Geo Journal of Tourism and Geosites
Subjects:
family business
digital marketing
sustainable performance
technology
adoption
Online Access:https://gtg.webhost.uoradea.ro/PDF/GTG-3-2024/gtg.55340-1312.pdf
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