Merging the theory of planned behaviour and value-belief-norm theory to predict green hotel visit intention among Chinese university students: The case from Xuzhou, China
Few research studies attempt to merge the theory of planned behaviour and value-belief-norm theory in explaining consumers green hotels visits although they may deem to be complementary. This study attempts to merge both theories by investigating the relationships between the different aspects of va...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2024-11-01
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| Series: | Acta Psychologica |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S0001691824005055 |
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