SYSTEMATIZATION OF FACTORS INFLUENCING COMPETITIVENESS OF DAIRY PRODUCTS
At present, milk processing enterprises’ urgent task is the production of competitive goods. It is known that competitiveness is influenced by a variety of factors, the systematization of which is the aim of this study. The factors influencing competitiveness of food products have been studied and g...
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| Format: | Article |
| Language: | English |
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Kemerovo State University
2015-12-01
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| Series: | Техника и технология пищевых производств |
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| Online Access: | http://fptt.ru/stories/archive/39/24.pdf |
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| _version_ | 1846095360492044288 |
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| author | Kontareva V.Y. |
| author_facet | Kontareva V.Y. |
| author_sort | Kontareva V.Y. |
| collection | DOAJ |
| description | At present, milk processing enterprises’ urgent task is the production of competitive goods. It is known that competitiveness is influenced by a variety of factors, the systematization of which is the aim of this study. The factors influencing competitiveness of food products have been studied and generalized. The factors influencing competitiveness of dairy products have been identified and structured from the factors studied. The most significant of them are safety, quality and price. Such factors as trademark, advertizing, behavior of competitors, packing, sales promotion, functionality, etc have been also considered. It have been established that in total all factors are a system of competitiveness of dairy products at a separately taken dairy enterprise, and each separate factor depends on some other indicators. Having impact on competitiveness of production, the factors change each other. Thus, the producer has to take into account an optimum ratio of competitiveness factors of production. |
| format | Article |
| id | doaj-art-d953ae9d4c374e50b38c089a2cddf8c9 |
| institution | Kabale University |
| issn | 2074-9414 2313-1748 |
| language | English |
| publishDate | 2015-12-01 |
| publisher | Kemerovo State University |
| record_format | Article |
| series | Техника и технология пищевых производств |
| spelling | doaj-art-d953ae9d4c374e50b38c089a2cddf8c92025-01-02T11:11:15ZengKemerovo State UniversityТехника и технология пищевых производств2074-94142313-17482015-12-01394157161SYSTEMATIZATION OF FACTORS INFLUENCING COMPETITIVENESS OF DAIRY PRODUCTSKontareva V.Y.0Don State Agrarian UniversityAt present, milk processing enterprises’ urgent task is the production of competitive goods. It is known that competitiveness is influenced by a variety of factors, the systematization of which is the aim of this study. The factors influencing competitiveness of food products have been studied and generalized. The factors influencing competitiveness of dairy products have been identified and structured from the factors studied. The most significant of them are safety, quality and price. Such factors as trademark, advertizing, behavior of competitors, packing, sales promotion, functionality, etc have been also considered. It have been established that in total all factors are a system of competitiveness of dairy products at a separately taken dairy enterprise, and each separate factor depends on some other indicators. Having impact on competitiveness of production, the factors change each other. Thus, the producer has to take into account an optimum ratio of competitiveness factors of production.http://fptt.ru/stories/archive/39/24.pdfcompetitivenessdairy productsfactors influencing competitivenesssafetyqualitytrademarkadvertizingbehavior of competitorssales promotionpacking functions |
| spellingShingle | Kontareva V.Y. SYSTEMATIZATION OF FACTORS INFLUENCING COMPETITIVENESS OF DAIRY PRODUCTS Техника и технология пищевых производств competitiveness dairy products factors influencing competitiveness safety quality trademark advertizing behavior of competitors sales promotion packing functions |
| title | SYSTEMATIZATION OF FACTORS INFLUENCING COMPETITIVENESS OF DAIRY PRODUCTS |
| title_full | SYSTEMATIZATION OF FACTORS INFLUENCING COMPETITIVENESS OF DAIRY PRODUCTS |
| title_fullStr | SYSTEMATIZATION OF FACTORS INFLUENCING COMPETITIVENESS OF DAIRY PRODUCTS |
| title_full_unstemmed | SYSTEMATIZATION OF FACTORS INFLUENCING COMPETITIVENESS OF DAIRY PRODUCTS |
| title_short | SYSTEMATIZATION OF FACTORS INFLUENCING COMPETITIVENESS OF DAIRY PRODUCTS |
| title_sort | systematization of factors influencing competitiveness of dairy products |
| topic | competitiveness dairy products factors influencing competitiveness safety quality trademark advertizing behavior of competitors sales promotion packing functions |
| url | http://fptt.ru/stories/archive/39/24.pdf |
| work_keys_str_mv | AT kontarevavy systematizationoffactorsinfluencingcompetitivenessofdairyproducts |