Design Preferences for Contemporary Chinese-Style Wooden Furniture: Insights from Conjoint Analysis

Chinese wooden furniture occupies a central role in the nation’s cultural and historical heritage, serving not only as practical household items for period classification, but also as symbols of social status and artistic achievement. Recently, a new wave of Chinese-style furniture that blends tradi...

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Main Authors: Xiaolei Cui, Jindong Xu, Huajun Dong
Format: Article
Language:English
Published: North Carolina State University 2024-11-01
Series:BioResources
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Online Access:https://ojs.bioresources.com/index.php/BRJ/article/view/23949
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author Xiaolei Cui
Jindong Xu
Huajun Dong
author_facet Xiaolei Cui
Jindong Xu
Huajun Dong
author_sort Xiaolei Cui
collection DOAJ
description Chinese wooden furniture occupies a central role in the nation’s cultural and historical heritage, serving not only as practical household items for period classification, but also as symbols of social status and artistic achievement. Recently, a new wave of Chinese-style furniture that blends traditional design elements with modern aesthetics has gained considerable market attention and recognition. This paper utilizes Conjoint Analysis to thoroughly investigate and assess consumer preferences and the visual appeal of contemporary Chinese-style furniture, leveraging a combination of user experience surveys and eye-tracking technology. This study suggests a sustained social interest in the materiality of Chinese heritage, emphasizing its relevance in today's culture. The findings show that in subjective evaluations, consumers prioritize material selection. Eye-tracking data reveals that “material,” particularly “redwood,” demands more intensive cognitive processing during the fixation stage. However, “decoration type” plays a dominant role in visual searches across multiple stages, indicating that consumers employ varied cognitive strategies when interacting with different product attributes. Additionally, consumers' focus on backrests and pattern craftsmanship offers valuable insights into future market trends.
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institution Kabale University
issn 1930-2126
language English
publishDate 2024-11-01
publisher North Carolina State University
record_format Article
series BioResources
spelling doaj-art-d894b6764d864437bbf4edf70fa9fb042025-01-02T18:15:18ZengNorth Carolina State UniversityBioResources1930-21262024-11-012011641892171Design Preferences for Contemporary Chinese-Style Wooden Furniture: Insights from Conjoint AnalysisXiaolei Cui0Jindong Xu1Huajun Dong2School of Art, Qingdao Agriculture University, No. 700, Great Wall Road, Chengyang District, Qingdao 266109, ChinaSchool of Science and Information Science, Qingdao Agriculture University, No. 700, Great Wall Road, Chengyang DistrictSchool of Art, Qingdao Agriculture University, No. 700, Great Wall Road, Chengyang District, Qingdao 266109, ChinaChinese wooden furniture occupies a central role in the nation’s cultural and historical heritage, serving not only as practical household items for period classification, but also as symbols of social status and artistic achievement. Recently, a new wave of Chinese-style furniture that blends traditional design elements with modern aesthetics has gained considerable market attention and recognition. This paper utilizes Conjoint Analysis to thoroughly investigate and assess consumer preferences and the visual appeal of contemporary Chinese-style furniture, leveraging a combination of user experience surveys and eye-tracking technology. This study suggests a sustained social interest in the materiality of Chinese heritage, emphasizing its relevance in today's culture. The findings show that in subjective evaluations, consumers prioritize material selection. Eye-tracking data reveals that “material,” particularly “redwood,” demands more intensive cognitive processing during the fixation stage. However, “decoration type” plays a dominant role in visual searches across multiple stages, indicating that consumers employ varied cognitive strategies when interacting with different product attributes. Additionally, consumers' focus on backrests and pattern craftsmanship offers valuable insights into future market trends.https://ojs.bioresources.com/index.php/BRJ/article/view/23949chinese wooden furnitureeye-trackingconjoint analysisuser preferences
spellingShingle Xiaolei Cui
Jindong Xu
Huajun Dong
Design Preferences for Contemporary Chinese-Style Wooden Furniture: Insights from Conjoint Analysis
BioResources
chinese wooden furniture
eye-tracking
conjoint analysis
user preferences
title Design Preferences for Contemporary Chinese-Style Wooden Furniture: Insights from Conjoint Analysis
title_full Design Preferences for Contemporary Chinese-Style Wooden Furniture: Insights from Conjoint Analysis
title_fullStr Design Preferences for Contemporary Chinese-Style Wooden Furniture: Insights from Conjoint Analysis
title_full_unstemmed Design Preferences for Contemporary Chinese-Style Wooden Furniture: Insights from Conjoint Analysis
title_short Design Preferences for Contemporary Chinese-Style Wooden Furniture: Insights from Conjoint Analysis
title_sort design preferences for contemporary chinese style wooden furniture insights from conjoint analysis
topic chinese wooden furniture
eye-tracking
conjoint analysis
user preferences
url https://ojs.bioresources.com/index.php/BRJ/article/view/23949
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AT jindongxu designpreferencesforcontemporarychinesestylewoodenfurnitureinsightsfromconjointanalysis
AT huajundong designpreferencesforcontemporarychinesestylewoodenfurnitureinsightsfromconjointanalysis