From theory to action: what motivates consumers to purchase IoT sustainable products

From theory to action: what motivates consumers to purchase IoT sustainable products

In an era marked by the importance of sustainability and technological integration, this paper explores the drivers behind sustainable consumption in a rapidly evolving market, focusing on Romanian consumer perspectives towards sustainable products driven by the relationship between the circular ec...

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Bibliographic Details
Main Authors: Luminița-Ștefania Bozdog, Bogdana Glovațchi, Gabriela Mircea, Grațiela Georgiana Noja, Tomasz Dorożyński, Andrea Imperia
Format: Article
Language:English
Published: Vilnius Gediminas Technical University 2025-07-01
Series:Journal of Business Economics and Management
Subjects:
technology readiness
attitude
purchase intention
IoT
sustainability
structural equation modelling
Online Access:https://journals.vilniustech.lt/index.php/JBEM/article/view/24211
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