DEVELOPING AND VALIDATING A SCALE TO MEASURE FOOTBALL TEAM LOVE
Previous studies in sports marketing have shown that team love is a key factor influencing loyalty, satisfaction and positive word-of-mouth behaviours. Despite these positive findings, research on team love remains limited, and the concept’s theoretical framework is underdeveloped. The study aims t...
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UUM Press
2025-01-01
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| Series: | International Journal of Management Studies |
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| Online Access: | https://e-journal.uum.edu.my/index.php/ijms/article/view/14897 |
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| author | Caner Özgen |
| author_facet | Caner Özgen |
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Previous studies in sports marketing have shown that team love is a key factor influencing loyalty, satisfaction and positive word-of-mouth behaviours. Despite these positive findings, research on team love remains limited, and the concept’s theoretical framework is underdeveloped. The study aims to conceptualize football team love using a grounded theory approach and to develop a scale based on this conceptualization. Through a comprehensive literature review, as well as data obtained from focus group and in-depth interviews with football fans, the study delineated the unique conceptual dimensions of team love. Using data obtained from 452 Turkish football fans, exploratory factor analysis (EFA) revealed a three-dimensional (self-team integration, infinity, and passion-driven behaviours), 12-item structure. Confirmatory factor analysis (CFA) further validated and refined, a three-dimensional, nine-item measurement model. This research provides an in-depth, theory-based understanding of the unique construct of football team love, offering valuable insights for both academic and practical applications. The findings lay a foundation for further research and provide strategic guidance for sports marketers to foster stronger connections between football teams and their fans.
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| format | Article |
| id | doaj-art-d867a856855f426d908238e4b2218df0 |
| institution | Kabale University |
| issn | 2232-1608 2180-2467 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | UUM Press |
| record_format | Article |
| series | International Journal of Management Studies |
| spelling | doaj-art-d867a856855f426d908238e4b2218df02025-01-08T01:40:24ZengUUM PressInternational Journal of Management Studies2232-16082180-24672025-01-0132110.32890/ijms2025.32.1.8DEVELOPING AND VALIDATING A SCALE TO MEASURE FOOTBALL TEAM LOVECaner Özgen0Faculty of sports sciences, Eskisehir Technical University, Eskisehir, Turkey Previous studies in sports marketing have shown that team love is a key factor influencing loyalty, satisfaction and positive word-of-mouth behaviours. Despite these positive findings, research on team love remains limited, and the concept’s theoretical framework is underdeveloped. The study aims to conceptualize football team love using a grounded theory approach and to develop a scale based on this conceptualization. Through a comprehensive literature review, as well as data obtained from focus group and in-depth interviews with football fans, the study delineated the unique conceptual dimensions of team love. Using data obtained from 452 Turkish football fans, exploratory factor analysis (EFA) revealed a three-dimensional (self-team integration, infinity, and passion-driven behaviours), 12-item structure. Confirmatory factor analysis (CFA) further validated and refined, a three-dimensional, nine-item measurement model. This research provides an in-depth, theory-based understanding of the unique construct of football team love, offering valuable insights for both academic and practical applications. The findings lay a foundation for further research and provide strategic guidance for sports marketers to foster stronger connections between football teams and their fans. https://e-journal.uum.edu.my/index.php/ijms/article/view/14897Football Team loveSelf–Team IntegrationInfinityPassion-driven behavioursscale development |
| spellingShingle | Caner Özgen DEVELOPING AND VALIDATING A SCALE TO MEASURE FOOTBALL TEAM LOVE International Journal of Management Studies Football Team love Self–Team Integration Infinity Passion-driven behaviours scale development |
| title | DEVELOPING AND VALIDATING A SCALE TO MEASURE FOOTBALL TEAM LOVE |
| title_full | DEVELOPING AND VALIDATING A SCALE TO MEASURE FOOTBALL TEAM LOVE |
| title_fullStr | DEVELOPING AND VALIDATING A SCALE TO MEASURE FOOTBALL TEAM LOVE |
| title_full_unstemmed | DEVELOPING AND VALIDATING A SCALE TO MEASURE FOOTBALL TEAM LOVE |
| title_short | DEVELOPING AND VALIDATING A SCALE TO MEASURE FOOTBALL TEAM LOVE |
| title_sort | developing and validating a scale to measure football team love |
| topic | Football Team love Self–Team Integration Infinity Passion-driven behaviours scale development |
| url | https://e-journal.uum.edu.my/index.php/ijms/article/view/14897 |
| work_keys_str_mv | AT canerozgen developingandvalidatingascaletomeasurefootballteamlove |