Aide-toi, la viralité t’aidera. Ou de la création et diffusion des proverbes dans les médias
This study aims to analyse the relationship between virality and proverbs. After defining virality and proverbs, I will take into account some examples of virality before the advent of the Internet. Thus, I will compare proverbs and virality through contrasting (French-Italian) and interdisciplinary...
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| Format: | Article |
| Language: | English |
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University of Bologna
2024-12-01
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| Series: | MediAzioni |
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| Online Access: | https://mediazioni.unibo.it/article/view/20811 |
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| author | Vincenzo Lambertini |
| author_facet | Vincenzo Lambertini |
| author_sort | Vincenzo Lambertini |
| collection | DOAJ |
| description | This study aims to analyse the relationship between virality and proverbs. After defining virality and proverbs, I will take into account some examples of virality before the advent of the Internet. Thus, I will compare proverbs and virality through contrasting (French-Italian) and interdisciplinary (from biology and virology) approaches, using authentic examples drawn from social media and semi-spontaneous conversations broadcast on radio or television. This study will show not only that virality and proverbs share many features, but also that proverbs can adapt to new realities (which may allow them to evolve in the future without disappearing). Finally, this research highlights that “endemic phases” of virality deserve to be explored in depth. |
| format | Article |
| id | doaj-art-d81ae428a37b4e90823a3d66a41c7f89 |
| institution | Kabale University |
| issn | 1974-4382 |
| language | English |
| publishDate | 2024-12-01 |
| publisher | University of Bologna |
| record_format | Article |
| series | MediAzioni |
| spelling | doaj-art-d81ae428a37b4e90823a3d66a41c7f892025-01-14T16:46:34ZengUniversity of BolognaMediAzioni1974-43822024-12-0144A144A15910.6092/issn.1974-4382/2081119183Aide-toi, la viralité t’aidera. Ou de la création et diffusion des proverbes dans les médiasVincenzo Lambertini0Università degli Studi di TorinoThis study aims to analyse the relationship between virality and proverbs. After defining virality and proverbs, I will take into account some examples of virality before the advent of the Internet. Thus, I will compare proverbs and virality through contrasting (French-Italian) and interdisciplinary (from biology and virology) approaches, using authentic examples drawn from social media and semi-spontaneous conversations broadcast on radio or television. This study will show not only that virality and proverbs share many features, but also that proverbs can adapt to new realities (which may allow them to evolve in the future without disappearing). Finally, this research highlights that “endemic phases” of virality deserve to be explored in depth.https://mediazioni.unibo.it/article/view/20811viralityproverbspotential proverbsordinary discoursesocial mediamass mediaadvertisementcontrastive linguistics (french-italian) |
| spellingShingle | Vincenzo Lambertini Aide-toi, la viralité t’aidera. Ou de la création et diffusion des proverbes dans les médias MediAzioni virality proverbs potential proverbs ordinary discourse social media mass media advertisement contrastive linguistics (french-italian) |
| title | Aide-toi, la viralité t’aidera. Ou de la création et diffusion des proverbes dans les médias |
| title_full | Aide-toi, la viralité t’aidera. Ou de la création et diffusion des proverbes dans les médias |
| title_fullStr | Aide-toi, la viralité t’aidera. Ou de la création et diffusion des proverbes dans les médias |
| title_full_unstemmed | Aide-toi, la viralité t’aidera. Ou de la création et diffusion des proverbes dans les médias |
| title_short | Aide-toi, la viralité t’aidera. Ou de la création et diffusion des proverbes dans les médias |
| title_sort | aide toi la viralite t aidera ou de la creation et diffusion des proverbes dans les medias |
| topic | virality proverbs potential proverbs ordinary discourse social media mass media advertisement contrastive linguistics (french-italian) |
| url | https://mediazioni.unibo.it/article/view/20811 |
| work_keys_str_mv | AT vincenzolambertini aidetoilaviralitetaideraoudelacreationetdiffusiondesproverbesdanslesmedias |