Making Roubaix More Attractive
The purpose of our study is to show how the city of Roubaix could rebuild its attractiveness. To that purpose, the offer and competitive advantages of the city were studied with the help of the Porter’s Diamond and CERISE REVAIT® models which are considered as tools for measuring attractiveness. A c...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Université Lille 1
2020-12-01
|
| Series: | Territoire en Mouvement |
| Subjects: | |
| Online Access: | https://journals.openedition.org/tem/6906 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1846132076163629056 |
|---|---|
| author | Natalia Guilluy-Sulikashvili Godefroy Kizaba Abdelouahid Assaidi |
| author_facet | Natalia Guilluy-Sulikashvili Godefroy Kizaba Abdelouahid Assaidi |
| author_sort | Natalia Guilluy-Sulikashvili |
| collection | DOAJ |
| description | The purpose of our study is to show how the city of Roubaix could rebuild its attractiveness. To that purpose, the offer and competitive advantages of the city were studied with the help of the Porter’s Diamond and CERISE REVAIT® models which are considered as tools for measuring attractiveness. A case study method has been chosen to carry out this study. The historical and documentary approach, together with the thematic analysis of interviews were used used to showcase the attractiveness through the study of the competitive advantages of the city. Findings show that attractiveness constitutes an indisputable link between Porter’ s Diamond and CERISE REVAIT® models, because they allow us to study the offer in its entirety, measure its attractiveness and bring to light the competitive advantages. It is stated that the art and culture sector is the most attractive and competitive in this territory and contributed to its development as urban tourism destination. This sector has been strongly supported by the public authorities and remains symbolic of Roubaix. |
| format | Article |
| id | doaj-art-d7aac01edeb74dac9ea1e491b84d1da8 |
| institution | Kabale University |
| issn | 1950-5698 |
| language | English |
| publishDate | 2020-12-01 |
| publisher | Université Lille 1 |
| record_format | Article |
| series | Territoire en Mouvement |
| spelling | doaj-art-d7aac01edeb74dac9ea1e491b84d1da82024-12-09T15:12:58ZengUniversité Lille 1Territoire en Mouvement1950-56982020-12-014610.4000/tem.6906Making Roubaix More AttractiveNatalia Guilluy-SulikashviliGodefroy KizabaAbdelouahid AssaidiThe purpose of our study is to show how the city of Roubaix could rebuild its attractiveness. To that purpose, the offer and competitive advantages of the city were studied with the help of the Porter’s Diamond and CERISE REVAIT® models which are considered as tools for measuring attractiveness. A case study method has been chosen to carry out this study. The historical and documentary approach, together with the thematic analysis of interviews were used used to showcase the attractiveness through the study of the competitive advantages of the city. Findings show that attractiveness constitutes an indisputable link between Porter’ s Diamond and CERISE REVAIT® models, because they allow us to study the offer in its entirety, measure its attractiveness and bring to light the competitive advantages. It is stated that the art and culture sector is the most attractive and competitive in this territory and contributed to its development as urban tourism destination. This sector has been strongly supported by the public authorities and remains symbolic of Roubaix.https://journals.openedition.org/tem/6906cultureRoubaixurban tourismterritorial marketingattractivenessPorter’s diamond model |
| spellingShingle | Natalia Guilluy-Sulikashvili Godefroy Kizaba Abdelouahid Assaidi Making Roubaix More Attractive Territoire en Mouvement culture Roubaix urban tourism territorial marketing attractiveness Porter’s diamond model |
| title | Making Roubaix More Attractive |
| title_full | Making Roubaix More Attractive |
| title_fullStr | Making Roubaix More Attractive |
| title_full_unstemmed | Making Roubaix More Attractive |
| title_short | Making Roubaix More Attractive |
| title_sort | making roubaix more attractive |
| topic | culture Roubaix urban tourism territorial marketing attractiveness Porter’s diamond model |
| url | https://journals.openedition.org/tem/6906 |
| work_keys_str_mv | AT nataliaguilluysulikashvili makingroubaixmoreattractive AT godefroykizaba makingroubaixmoreattractive AT abdelouahidassaidi makingroubaixmoreattractive |