Crafting Unique Staycation Lodging Packages: Insights from Millennial Lifestyle Segmentation

Background: In the post-pandemic landscape, the Tourism and Hospitality Industry, once a cornerstone of the Indonesian economy, experienced a significant downturn. This decline spurred the popularity of "staycations" as an alternative form of tourism among Indonesians. Understanding the pe...

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Bibliographic Details
Main Authors: Sherly Astuti, Marchela Indah Atrisia
Format: Article
Language:English
Published: Universitas Airlangga 2024-11-01
Series:TIJAB (The International Journal of Applied Business)
Online Access:https://e-journal.unair.ac.id/TIJAB/article/view/57741
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