Research on Enterprise Price Competition from the Perspective of Game Theory—Taking Luckin Coffee and Cotti Coffee as Examples
In recent years, the competition between Luckin Coffee and Cotti Coffee has intensified, leading to an increasingly aggressive price war in the Chinese market. This research utilizes game theory to analyze the price competition between these two companies, offering a clearer understanding of the int...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2024-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2024/28/shsconf_dsm2024_02001.pdf |
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