The effects of the antecedents of ewom on tourists' decision-making: Perceived trust as a mediator

The effects of the antecedents of ewom on tourists' decision-making: Perceived trust as a mediator

Purpose - This study aimed to examine the relationships between the utilitarian perceptions (information quality), hedonic perceptions (pleasure) and social perceptions (social interaction and homophily) of tourists in eWOM - on the one hand and their decision-making processes on the other. Furth...

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Bibliographic Details
Main Authors: Saad AL-SAAD, Yahya A. ALZGHOUL, Ayman HARB
Format: Article
Language:English
Published: Faculty of tourism and hospitality management 2024-12-01
Series:Tourism and Hospitality Management
Subjects:
electronic tourism
electronic word of mouth
trust
stimulus-organismresponse theory
decision making
social network sites
Online Access:https://thm.fthm.hr/images/issues/vol30no4/8_Al-Saad_Alzghoul_Harb
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