The effects of the antecedents of ewom on tourists' decision-making: Perceived trust as a mediator
Purpose - This study aimed to examine the relationships between the utilitarian perceptions (information quality), hedonic perceptions (pleasure) and social perceptions (social interaction and homophily) of tourists in eWOM - on the one hand and their decision-making processes on the other. Furth...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Faculty of tourism and hospitality management
2024-12-01
|
| Series: | Tourism and Hospitality Management |
| Subjects: | |
| Online Access: | https://thm.fthm.hr/images/issues/vol30no4/8_Al-Saad_Alzghoul_Harb |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1841552019549061120 |
|---|---|
| author | Saad AL-SAAD Yahya A. ALZGHOUL Ayman HARB |
| author_facet | Saad AL-SAAD Yahya A. ALZGHOUL Ayman HARB |
| author_sort | Saad AL-SAAD |
| collection | DOAJ |
| description | Purpose - This study aimed to examine the relationships between the utilitarian perceptions
(information quality), hedonic perceptions (pleasure) and social perceptions (social interaction
and homophily) of tourists in eWOM - on the one hand and their decision-making processes
on the other. Furthermore, this study explored how these perceptions determine the mediating
effect of trust in eWOM.
Methodology/Design/Approach - A quantitative survey was conducted based on a random
sample of American international tourists. Partial Least Squares Structural Equation Modelling
(PLS-SEM) was used to analyse the collected data.
Findings - The results demonstrate a significant influence of bridging social capital, homophily
and perceived enjoyment on tourists’ decision making. Secondly, perceived trust was found to
mediate the relationship between, on the one side, bridging social capital, information quality,
and perceived enjoyment, and on the other, tourists’ decision making.
Originality - Based on the Stimulus-Organism-Response (SOR) theory, this study developed
a new integrated model of the relationships between the eWOM antecedents and tourists’
decision-making, with perceived trust acting as a mediator. |
| format | Article |
| id | doaj-art-d5ab805025e6439db945ffc51f5b06fc |
| institution | Kabale University |
| issn | 1847-3377 |
| language | English |
| publishDate | 2024-12-01 |
| publisher | Faculty of tourism and hospitality management |
| record_format | Article |
| series | Tourism and Hospitality Management |
| spelling | doaj-art-d5ab805025e6439db945ffc51f5b06fc2025-01-09T14:01:32ZengFaculty of tourism and hospitality managementTourism and Hospitality Management1847-33772024-12-0130455556710.20867/thm.30.4.6The effects of the antecedents of ewom on tourists' decision-making: Perceived trust as a mediatorSaad AL-SAAD0https://orcid.org/0000-0001-6851-3601Yahya A. ALZGHOUL1https://orcid.org/0000-0002-7056-8326Ayman HARB2https://orcid.org/0000-0003-1725-5707Associate professor College of Art, Sciences, Information Technology & Communication University of Kalba, Department of Travel and Tourism Yarmouk UniversityAssistant professor Department of Tourism Management School of Tourism and Hospitality The University of Jordan, Aqaba, JordanAssociate professor Department of Hotel Management School of Tourism and Hospitality The University of Jordan, Aqaba, JordanPurpose - This study aimed to examine the relationships between the utilitarian perceptions (information quality), hedonic perceptions (pleasure) and social perceptions (social interaction and homophily) of tourists in eWOM - on the one hand and their decision-making processes on the other. Furthermore, this study explored how these perceptions determine the mediating effect of trust in eWOM. Methodology/Design/Approach - A quantitative survey was conducted based on a random sample of American international tourists. Partial Least Squares Structural Equation Modelling (PLS-SEM) was used to analyse the collected data. Findings - The results demonstrate a significant influence of bridging social capital, homophily and perceived enjoyment on tourists’ decision making. Secondly, perceived trust was found to mediate the relationship between, on the one side, bridging social capital, information quality, and perceived enjoyment, and on the other, tourists’ decision making. Originality - Based on the Stimulus-Organism-Response (SOR) theory, this study developed a new integrated model of the relationships between the eWOM antecedents and tourists’ decision-making, with perceived trust acting as a mediator.https://thm.fthm.hr/images/issues/vol30no4/8_Al-Saad_Alzghoul_Harbelectronic tourismelectronic word of mouthtruststimulus-organismresponse theorydecision makingsocial network sites |
| spellingShingle | Saad AL-SAAD Yahya A. ALZGHOUL Ayman HARB The effects of the antecedents of ewom on tourists' decision-making: Perceived trust as a mediator Tourism and Hospitality Management electronic tourism electronic word of mouth trust stimulus-organismresponse theory decision making social network sites |
| title | The effects of the antecedents of ewom on tourists' decision-making: Perceived trust as a mediator |
| title_full | The effects of the antecedents of ewom on tourists' decision-making: Perceived trust as a mediator |
| title_fullStr | The effects of the antecedents of ewom on tourists' decision-making: Perceived trust as a mediator |
| title_full_unstemmed | The effects of the antecedents of ewom on tourists' decision-making: Perceived trust as a mediator |
| title_short | The effects of the antecedents of ewom on tourists' decision-making: Perceived trust as a mediator |
| title_sort | effects of the antecedents of ewom on tourists decision making perceived trust as a mediator |
| topic | electronic tourism electronic word of mouth trust stimulus-organismresponse theory decision making social network sites |
| url | https://thm.fthm.hr/images/issues/vol30no4/8_Al-Saad_Alzghoul_Harb |
| work_keys_str_mv | AT saadalsaad theeffectsoftheantecedentsofewomontouristsdecisionmakingperceivedtrustasamediator AT yahyaaalzghoul theeffectsoftheantecedentsofewomontouristsdecisionmakingperceivedtrustasamediator AT aymanharb theeffectsoftheantecedentsofewomontouristsdecisionmakingperceivedtrustasamediator AT saadalsaad effectsoftheantecedentsofewomontouristsdecisionmakingperceivedtrustasamediator AT yahyaaalzghoul effectsoftheantecedentsofewomontouristsdecisionmakingperceivedtrustasamediator AT aymanharb effectsoftheantecedentsofewomontouristsdecisionmakingperceivedtrustasamediator |