Analyzing Hotel Customer Experience through Big Data Method: Samples from Hotels in Antalya and Istanbul
In order to ensure customer satisfaction in the hotel business, it is required to have a good understanding of customers’ preferences to force customer expectations, to find factors affecting customer experience. In this way with the increasing use of social media and user generated content over th...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Institute of Business Management
2020-06-01
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| Series: | International Journal of Experiential Learning & Case Studies |
| Subjects: | |
| Online Access: | https://journals.iobm.edu.pk/index.php/ijelcs/article/view/265 |
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