Strategies and effectiveness analysis of modern marketing methods: A comparative study based on influencer marketing and traditional advertising marketing
This study examines the evolution of advertising from traditional media to social media platforms and analyzes how consumer engagement on different social media platforms impacts advertising effectiveness. Starting with advertising through print, then radio, TV, and later through digital channels, r...
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2024-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2024/27/shsconf_icdeba2024_02008.pdf |
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