Making a narrative tourism map: the case of Jiaxing’s ‘Red Boat Spirit Map’, China

Today, the marriage between cartographic language and narrative strategies has reshaped maps with the generative capability to represent the intangible historical characters and events involved in social memories following a narrative manner. Despite these advances, rather few efforts have been spar...

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Main Authors: Lingqi Wang, Jiangyue Zhang, Min Weng, Mengjun Kang, Shiliang Su
Format: Article
Language:English
Published: Taylor & Francis Group 2024-12-01
Series:Journal of Maps
Subjects:
Online Access:https://www.tandfonline.com/doi/10.1080/17445647.2024.2341003
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author Lingqi Wang
Jiangyue Zhang
Min Weng
Mengjun Kang
Shiliang Su
author_facet Lingqi Wang
Jiangyue Zhang
Min Weng
Mengjun Kang
Shiliang Su
author_sort Lingqi Wang
collection DOAJ
description Today, the marriage between cartographic language and narrative strategies has reshaped maps with the generative capability to represent the intangible historical characters and events involved in social memories following a narrative manner. Despite these advances, rather few efforts have been spared to unveil the potential of tourism maps in a narrative form. This paper seeks to rectify the gaps in this line of research by unfolding the underlying theories and cartographic design guidelines for making narrative tourism maps. In particular, a narrative cartographic design approach is demonstrated and evidenced to be practical using the case of ‘Red Boat Spirit Map’, a tourism map designed for Jiaxing City, one of the most well-known destinations of China’s red tourism. It is believed that the theoretical instrument and cartographic design guidelines presented in our paper are particularly relevant and can be easily adapted to more general research of narrative maps.
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issn 1744-5647
language English
publishDate 2024-12-01
publisher Taylor & Francis Group
record_format Article
series Journal of Maps
spelling doaj-art-d554c58a8c434b57b468abe01c64bfe82025-01-06T14:32:05ZengTaylor & Francis GroupJournal of Maps1744-56472024-12-0120111510.1080/17445647.2024.2341003Making a narrative tourism map: the case of Jiaxing’s ‘Red Boat Spirit Map’, ChinaLingqi Wang0Jiangyue Zhang1Min Weng2Mengjun Kang3Shiliang Su4Urban Computing and Visualization Lab, School of Resource and Environmental Sciences, Wuhan University, Wuhan, People’s Republic of ChinaUrban Computing and Visualization Lab, School of Resource and Environmental Sciences, Wuhan University, Wuhan, People’s Republic of ChinaUrban Computing and Visualization Lab, School of Resource and Environmental Sciences, Wuhan University, Wuhan, People’s Republic of ChinaUrban Computing and Visualization Lab, School of Resource and Environmental Sciences, Wuhan University, Wuhan, People’s Republic of ChinaUrban Computing and Visualization Lab, School of Resource and Environmental Sciences, Wuhan University, Wuhan, People’s Republic of ChinaToday, the marriage between cartographic language and narrative strategies has reshaped maps with the generative capability to represent the intangible historical characters and events involved in social memories following a narrative manner. Despite these advances, rather few efforts have been spared to unveil the potential of tourism maps in a narrative form. This paper seeks to rectify the gaps in this line of research by unfolding the underlying theories and cartographic design guidelines for making narrative tourism maps. In particular, a narrative cartographic design approach is demonstrated and evidenced to be practical using the case of ‘Red Boat Spirit Map’, a tourism map designed for Jiaxing City, one of the most well-known destinations of China’s red tourism. It is believed that the theoretical instrument and cartographic design guidelines presented in our paper are particularly relevant and can be easily adapted to more general research of narrative maps.https://www.tandfonline.com/doi/10.1080/17445647.2024.2341003Tourism mapmap designnarrative maptourist map makingcritical cartography
spellingShingle Lingqi Wang
Jiangyue Zhang
Min Weng
Mengjun Kang
Shiliang Su
Making a narrative tourism map: the case of Jiaxing’s ‘Red Boat Spirit Map’, China
Journal of Maps
Tourism map
map design
narrative map
tourist map making
critical cartography
title Making a narrative tourism map: the case of Jiaxing’s ‘Red Boat Spirit Map’, China
title_full Making a narrative tourism map: the case of Jiaxing’s ‘Red Boat Spirit Map’, China
title_fullStr Making a narrative tourism map: the case of Jiaxing’s ‘Red Boat Spirit Map’, China
title_full_unstemmed Making a narrative tourism map: the case of Jiaxing’s ‘Red Boat Spirit Map’, China
title_short Making a narrative tourism map: the case of Jiaxing’s ‘Red Boat Spirit Map’, China
title_sort making a narrative tourism map the case of jiaxing s red boat spirit map china
topic Tourism map
map design
narrative map
tourist map making
critical cartography
url https://www.tandfonline.com/doi/10.1080/17445647.2024.2341003
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AT jiangyuezhang makinganarrativetourismmapthecaseofjiaxingsredboatspiritmapchina
AT minweng makinganarrativetourismmapthecaseofjiaxingsredboatspiritmapchina
AT mengjunkang makinganarrativetourismmapthecaseofjiaxingsredboatspiritmapchina
AT shiliangsu makinganarrativetourismmapthecaseofjiaxingsredboatspiritmapchina