Media Events in the Digital Age: Analysis of the Treatment of Elizabeth II and Juan Carlos I During the State Funeral

Digitalisation has redefined both media events and monarchical communication by enabling the diverse and critical participation of journalists and citizens. Media events that were once dominated by official narratives are now subject to multiple real-time transformations, with competing storylines e...

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Main Authors: Marta Martín-Llaguno, Marián Navarro-Beltrá, Rosa Berganza, Lucía García-Almarcha
Format: Article
Language:English
Published: MDPI AG 2024-10-01
Series:Journalism and Media
Subjects:
Online Access:https://www.mdpi.com/2673-5172/5/4/98
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author Marta Martín-Llaguno
Marián Navarro-Beltrá
Rosa Berganza
Lucía García-Almarcha
author_facet Marta Martín-Llaguno
Marián Navarro-Beltrá
Rosa Berganza
Lucía García-Almarcha
author_sort Marta Martín-Llaguno
collection DOAJ
description Digitalisation has redefined both media events and monarchical communication by enabling the diverse and critical participation of journalists and citizens. Media events that were once dominated by official narratives are now subject to multiple real-time transformations, with competing storylines emerging. This study examines the treatment of two monarchical figures (Queen Elizabeth II and King Juan Carlos I) during “the first major state funeral in the digital age” when the official invitation to Juan Carlos I generated a debate about his status and sparked curiosity about a potential photo. From an initial collection of 100,000 tweets and 1520 news articles, 187 pieces simultaneously mentioning both monarchs were selected and analysed to compare their treatment. In contrast to the British portrayal linked to professionalism and tradition, the Spanish media—and especially the social networks—immerse Juan Carlos I in controversy. A planned event in which strategic institutional messages were launched serves as an excuse for criticism and polarisation around the monarchy. This confirms that digitalisation has not only altered the way people access and participate but has also redefined the narratives of even the most traditional events. These transformations pose significant challenges to the image management of institutions such as the monarchy.
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series Journalism and Media
spelling doaj-art-d46534c4ab214ea5924a79b6a8c147e22024-12-27T14:34:08ZengMDPI AGJournalism and Media2673-51722024-10-01541571158910.3390/journalmedia5040098Media Events in the Digital Age: Analysis of the Treatment of Elizabeth II and Juan Carlos I During the State FuneralMarta Martín-Llaguno0Marián Navarro-Beltrá1Rosa Berganza2Lucía García-Almarcha3Department of Communication and Social Psychology, University of Alicante, 03690 Alicante, SpainDepartment of Communication and Social Psychology, University of Alicante, 03690 Alicante, SpainDepartment of Communication Sciences and Sociology, Rey Juan Carlos University, 28943 Madrid, SpainDepartment of Communication and Social Psychology, University of Alicante, 03690 Alicante, SpainDigitalisation has redefined both media events and monarchical communication by enabling the diverse and critical participation of journalists and citizens. Media events that were once dominated by official narratives are now subject to multiple real-time transformations, with competing storylines emerging. This study examines the treatment of two monarchical figures (Queen Elizabeth II and King Juan Carlos I) during “the first major state funeral in the digital age” when the official invitation to Juan Carlos I generated a debate about his status and sparked curiosity about a potential photo. From an initial collection of 100,000 tweets and 1520 news articles, 187 pieces simultaneously mentioning both monarchs were selected and analysed to compare their treatment. In contrast to the British portrayal linked to professionalism and tradition, the Spanish media—and especially the social networks—immerse Juan Carlos I in controversy. A planned event in which strategic institutional messages were launched serves as an excuse for criticism and polarisation around the monarchy. This confirms that digitalisation has not only altered the way people access and participate but has also redefined the narratives of even the most traditional events. These transformations pose significant challenges to the image management of institutions such as the monarchy.https://www.mdpi.com/2673-5172/5/4/98accountabilitymedia eventmonarchytransmedia storiescoronationsscandals
spellingShingle Marta Martín-Llaguno
Marián Navarro-Beltrá
Rosa Berganza
Lucía García-Almarcha
Media Events in the Digital Age: Analysis of the Treatment of Elizabeth II and Juan Carlos I During the State Funeral
Journalism and Media
accountability
media event
monarchy
transmedia stories
coronations
scandals
title Media Events in the Digital Age: Analysis of the Treatment of Elizabeth II and Juan Carlos I During the State Funeral
title_full Media Events in the Digital Age: Analysis of the Treatment of Elizabeth II and Juan Carlos I During the State Funeral
title_fullStr Media Events in the Digital Age: Analysis of the Treatment of Elizabeth II and Juan Carlos I During the State Funeral
title_full_unstemmed Media Events in the Digital Age: Analysis of the Treatment of Elizabeth II and Juan Carlos I During the State Funeral
title_short Media Events in the Digital Age: Analysis of the Treatment of Elizabeth II and Juan Carlos I During the State Funeral
title_sort media events in the digital age analysis of the treatment of elizabeth ii and juan carlos i during the state funeral
topic accountability
media event
monarchy
transmedia stories
coronations
scandals
url https://www.mdpi.com/2673-5172/5/4/98
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