Relationship Model Analysis of Personal Factors, Celebrity Endorsement, Buying Behavior, and Word of Mouth on Tourists on Komodo Island
The purpose of this study was to analyze factors affecting word of mouth. A causality quantitative research design was used to answer this question by involving a sample of 120 tourists on Komodo Island who were selected using a purposive sampling technique. A modified set of questionnaires was dist...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
UIN Sunan Gunung Djati Bandung
2023-04-01
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| Series: | Jurnal Perspektif |
| Online Access: | http://www.perspektif.uinsgd.ac.id/index.php/JP/article/view/202 |
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