Innovation in perspective: The role of creativity and open innovation in B2B, B2C, and B2G business models

Innovation in perspective: The role of creativity and open innovation in B2B, B2C, and B2G business models

This study explores how creativity and open innovation practices (inbound and outbound) influence product innovation and innovative performance in small and medium-sized enterprises (SMEs) in Chile, using B2B, B2C, and B2G business models as moderating variables. Through empirical analysis based on...

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Bibliographic Details
Main Authors: Mauricio Castillo-Vergara, Omar Carrasco-Carvajal, Alejandro Álvarez-Marín, Paul Sarango-Lalangui, Victor Muñoz-Cisterna
Format: Article
Language:English
Published: Elsevier 2024-12-01
Series:Journal of Open Innovation: Technology, Market and Complexity
Subjects:
Creativity
Open innovation
Innovation
SMEs
Business models
Online Access:http://www.sciencedirect.com/science/article/pii/S2199853124001938
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