Innovation in perspective: The role of creativity and open innovation in B2B, B2C, and B2G business models
This study explores how creativity and open innovation practices (inbound and outbound) influence product innovation and innovative performance in small and medium-sized enterprises (SMEs) in Chile, using B2B, B2C, and B2G business models as moderating variables. Through empirical analysis based on...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
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Elsevier
2024-12-01
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| Series: | Journal of Open Innovation: Technology, Market and Complexity |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2199853124001938 |
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| _version_ | 1846140728066965504 |
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| author | Mauricio Castillo-Vergara Omar Carrasco-Carvajal Alejandro Álvarez-Marín Paul Sarango-Lalangui Victor Muñoz-Cisterna |
| author_facet | Mauricio Castillo-Vergara Omar Carrasco-Carvajal Alejandro Álvarez-Marín Paul Sarango-Lalangui Victor Muñoz-Cisterna |
| author_sort | Mauricio Castillo-Vergara |
| collection | DOAJ |
| description | This study explores how creativity and open innovation practices (inbound and outbound) influence product innovation and innovative performance in small and medium-sized enterprises (SMEs) in Chile, using B2B, B2C, and B2G business models as moderating variables. Through empirical analysis based on a sample of 536 SMEs, we applied structural equation modeling to assess the relationship between creativity, open innovation practices, and their impact on product innovation. The results reveal that creativity significantly impacts product innovation and outbound practices, while inbound practices do not directly affect product innovation. Additionally, it was found that product innovation substantially improves the innovative performance of SMEs. This study contributes to the literature by demonstrating how specific open innovation practices and creativity can be leveraged to enhance innovation in SMEs. Adapting these practices should consider the particularities of different business models to maximize their effectiveness. |
| format | Article |
| id | doaj-art-d30f11391b7f44a1954baefb6ed30040 |
| institution | Kabale University |
| issn | 2199-8531 |
| language | English |
| publishDate | 2024-12-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Journal of Open Innovation: Technology, Market and Complexity |
| spelling | doaj-art-d30f11391b7f44a1954baefb6ed300402024-12-05T05:20:08ZengElsevierJournal of Open Innovation: Technology, Market and Complexity2199-85312024-12-01104100399Innovation in perspective: The role of creativity and open innovation in B2B, B2C, and B2G business modelsMauricio Castillo-Vergara0Omar Carrasco-Carvajal1Alejandro Álvarez-Marín2Paul Sarango-Lalangui3Victor Muñoz-Cisterna4Universidad Alberto Hurtado, Santiago, Chile; Corresponding author.Universidad Central de Chile, Santiago, ChileUniversidad de La Serena, La Serena, ChileUniversidad ECOTEC, Samborondón, EcuadorEscuela de Ingeniería Comercial, Facultad de Economía y Negocios, Universidad Santo Tomás, ChileThis study explores how creativity and open innovation practices (inbound and outbound) influence product innovation and innovative performance in small and medium-sized enterprises (SMEs) in Chile, using B2B, B2C, and B2G business models as moderating variables. Through empirical analysis based on a sample of 536 SMEs, we applied structural equation modeling to assess the relationship between creativity, open innovation practices, and their impact on product innovation. The results reveal that creativity significantly impacts product innovation and outbound practices, while inbound practices do not directly affect product innovation. Additionally, it was found that product innovation substantially improves the innovative performance of SMEs. This study contributes to the literature by demonstrating how specific open innovation practices and creativity can be leveraged to enhance innovation in SMEs. Adapting these practices should consider the particularities of different business models to maximize their effectiveness.http://www.sciencedirect.com/science/article/pii/S2199853124001938CreativityOpen innovationInnovationSMEsBusiness models |
| spellingShingle | Mauricio Castillo-Vergara Omar Carrasco-Carvajal Alejandro Álvarez-Marín Paul Sarango-Lalangui Victor Muñoz-Cisterna Innovation in perspective: The role of creativity and open innovation in B2B, B2C, and B2G business models Journal of Open Innovation: Technology, Market and Complexity Creativity Open innovation Innovation SMEs Business models |
| title | Innovation in perspective: The role of creativity and open innovation in B2B, B2C, and B2G business models |
| title_full | Innovation in perspective: The role of creativity and open innovation in B2B, B2C, and B2G business models |
| title_fullStr | Innovation in perspective: The role of creativity and open innovation in B2B, B2C, and B2G business models |
| title_full_unstemmed | Innovation in perspective: The role of creativity and open innovation in B2B, B2C, and B2G business models |
| title_short | Innovation in perspective: The role of creativity and open innovation in B2B, B2C, and B2G business models |
| title_sort | innovation in perspective the role of creativity and open innovation in b2b b2c and b2g business models |
| topic | Creativity Open innovation Innovation SMEs Business models |
| url | http://www.sciencedirect.com/science/article/pii/S2199853124001938 |
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