Exploring virtual goods purchase intentions: an integrated SEM-NCA approach in online gaming

Exploring virtual goods purchase intentions: an integrated SEM-NCA approach in online gaming

Purpose – Virtual goods consumption has risen dramatically in recent years. Recognizing the benefits of virtual goods in generating revenue for online game companies, marketers strive to understand the motives behind virtual goods purchases. We investigated the direct and indirect effects of functio...

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Bibliographic Details
Main Authors: Nadjim Mkedder, Mahmut Bakır, Yaser Aldhabyani, Fatma Zeynep Ozata
Format: Article
Language:English
Published: Emerald Publishing 2024-08-01
Series:Central European Management Journal
Subjects:
Virtual goods
PLS-SEM
Necessary condition analysis
Purchase intention
Online Access:https://www.emerald.com/insight/content/doi/10.1108/CEMJ-09-2023-0350/full/pdf
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