Current Aspects of the Planning and Operating Corporate Info-Communication and CRM Systems

The establishment of an up-to-date, modern corporate info-communication system means the development of an integrated system in which information is transmitted practically within a single network. The main advantage of this is less information loss and communication noise, and the system is also mo...

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Main Authors: Henriette Fábián, Gábor Juhász
Format: Article
Language:English
Published: Human Exchange Foundation 2023-06-01
Series:Humán Innovációs Szemle
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Online Access:https://ojs.ppke.hu/hisz/article/view/511
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author Henriette Fábián
Gábor Juhász
author_facet Henriette Fábián
Gábor Juhász
author_sort Henriette Fábián
collection DOAJ
description The establishment of an up-to-date, modern corporate info-communication system means the development of an integrated system in which information is transmitted practically within a single network. The main advantage of this is less information loss and communication noise, and the system is also more cost-effective. If the information communication technologies used by companies are incomplete or outdated, there is a greater chance that so-called communication noise will occur, i.e. communication, the delivery of messages, and understanding between the communicating parties will become more difficult and complicated. By the end of the nineties, a so-called network society has emerged that was active in virtual space. They have the ability to form smaller groups relatively easily and quickly, among which there is a continuous exchange of information. The members of this network society mostly belong to the so-called Generation Z (those born after the mid-1990s). Among other things, it is typical of this generation that they spend most of their time keeping contact online, therefore their communication, relationship-building and cognitive style also develops accordingly. The technique of the written text, which has been used for centuries, has now been mostly replaced by networked communication, which creates a new kind of collectivity. Due to the linear organization of written and spoken language, it only allows for personal contact with a small group, thus resulting in a certain degree of isolation. The network-like structuring of multimedia seems to be a much more natural form of organization for the human brain, it allows people to keep in touch with a larger number of people. However, these relationships are role-based and less personal: these are the "weak" social ties that we like to rely on when looking for work and making deals. It can therefore be expected that technological changes will result in rapid transformations in our relationship management communication patterns, enabling the creation of a wider network of relationships.
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spelling doaj-art-d2a71d7342dc4fb584512c857f7b5e5c2024-12-20T08:19:26ZengHuman Exchange FoundationHumán Innovációs Szemle2939-86142023-06-01141718910.61177/HISZ.2023.14.1.5499Current Aspects of the Planning and Operating Corporate Info-Communication and CRM SystemsHenriette Fábián0https://orcid.org/0009-0004-6721-7180Gábor Juhász1https://orcid.org/0009-0003-6078-3545UP, Faculty of Humanities and Social Sciences, Research Center of Social Inclusion and Social EconomyUP, Faculty of Humanities and Social Sciences, Research Center of Social Inclusion and Social EconomyThe establishment of an up-to-date, modern corporate info-communication system means the development of an integrated system in which information is transmitted practically within a single network. The main advantage of this is less information loss and communication noise, and the system is also more cost-effective. If the information communication technologies used by companies are incomplete or outdated, there is a greater chance that so-called communication noise will occur, i.e. communication, the delivery of messages, and understanding between the communicating parties will become more difficult and complicated. By the end of the nineties, a so-called network society has emerged that was active in virtual space. They have the ability to form smaller groups relatively easily and quickly, among which there is a continuous exchange of information. The members of this network society mostly belong to the so-called Generation Z (those born after the mid-1990s). Among other things, it is typical of this generation that they spend most of their time keeping contact online, therefore their communication, relationship-building and cognitive style also develops accordingly. The technique of the written text, which has been used for centuries, has now been mostly replaced by networked communication, which creates a new kind of collectivity. Due to the linear organization of written and spoken language, it only allows for personal contact with a small group, thus resulting in a certain degree of isolation. The network-like structuring of multimedia seems to be a much more natural form of organization for the human brain, it allows people to keep in touch with a larger number of people. However, these relationships are role-based and less personal: these are the "weak" social ties that we like to rely on when looking for work and making deals. It can therefore be expected that technological changes will result in rapid transformations in our relationship management communication patterns, enabling the creation of a wider network of relationships.https://ojs.ppke.hu/hisz/article/view/511corporate info-communication systemnetwork societynetwork communicationvirtual communitiesnetwork of relationshipsknowledge managementcommunity crm
spellingShingle Henriette Fábián
Gábor Juhász
Current Aspects of the Planning and Operating Corporate Info-Communication and CRM Systems
Humán Innovációs Szemle
corporate info-communication system
network society
network communication
virtual communities
network of relationships
knowledge management
community crm
title Current Aspects of the Planning and Operating Corporate Info-Communication and CRM Systems
title_full Current Aspects of the Planning and Operating Corporate Info-Communication and CRM Systems
title_fullStr Current Aspects of the Planning and Operating Corporate Info-Communication and CRM Systems
title_full_unstemmed Current Aspects of the Planning and Operating Corporate Info-Communication and CRM Systems
title_short Current Aspects of the Planning and Operating Corporate Info-Communication and CRM Systems
title_sort current aspects of the planning and operating corporate info communication and crm systems
topic corporate info-communication system
network society
network communication
virtual communities
network of relationships
knowledge management
community crm
url https://ojs.ppke.hu/hisz/article/view/511
work_keys_str_mv AT henriettefabian currentaspectsoftheplanningandoperatingcorporateinfocommunicationandcrmsystems
AT gaborjuhasz currentaspectsoftheplanningandoperatingcorporateinfocommunicationandcrmsystems