Adoption of Mobile Wallet During Covid-19 Outbreak: The Consumer Perspective

Government authorities have encouraged the public to use the contactless payment method in accordance with the new norm practised during the COVID-19 pandemic outbreak. Malaysians will receive RM50 in mobile wallet credit as part of a Penjana Economic Recovery Plan initiative in July 2020 to encour...

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Main Authors: Lim Kah Boon, Yeo Sook Fern, Lim Chiou Fen
Format: Article
Language:English
Published: UiTM Press 2021-12-01
Series:Journal of International Business, Economics and Entrepreneurship
Subjects:
Online Access:https://journal.uitm.edu.my/ojs/index.php/JIBE/article/view/1177
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author Lim Kah Boon
Yeo Sook Fern
Lim Chiou Fen
author_facet Lim Kah Boon
Yeo Sook Fern
Lim Chiou Fen
author_sort Lim Kah Boon
collection DOAJ
description Government authorities have encouraged the public to use the contactless payment method in accordance with the new norm practised during the COVID-19 pandemic outbreak. Malaysians will receive RM50 in mobile wallet credit as part of a Penjana Economic Recovery Plan initiative in July 2020 to encourage safe and contact-free payment. Hence, this paper aimed to study the factors influencing consumer adoption of mobile wallets during the COVID-19 outbreak. The independent variables included in this study are perceived usefulness, perceived ease of use, perceived social influence and perceived security. A total of 250 Malaysians from three states of Malaysia are given a set of self-administered questionnaires to be answered. The response rate is 94%, with 235 sets of completed questionnaires used for analysis. The Partial Least Squares Structural Equation Modelling (PLS-SEM 3.3.3) is used to analyse the model. The hypothesis testing results concluded that perceived usefulness, social influence and perceived security have a significant relationship with mobile wallet adoption during the COVID-19 outbreak. Nonetheless, this research is useful for mobile wallet developers and other researchers. Lastly, the findings of this study provide some managerial implications for mobile wallet developers, which can help developers produce a better mobile wallet in the marketplace.
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spelling doaj-art-d0ea951cbc4e4d3f87218b5f74d5f2012024-11-22T07:20:02ZengUiTM PressJournal of International Business, Economics and Entrepreneurship2550-14292021-12-0162Adoption of Mobile Wallet During Covid-19 Outbreak: The Consumer PerspectiveLim Kah Boon0Yeo Sook Fern1Lim Chiou Fen2Faculty of Business, Multimedia University, Melaka, MalaysiaFaculty of Business, Multimedia University, Melaka, MalaysiaFaculty of Business, Multimedia University, Melaka, Malaysia Government authorities have encouraged the public to use the contactless payment method in accordance with the new norm practised during the COVID-19 pandemic outbreak. Malaysians will receive RM50 in mobile wallet credit as part of a Penjana Economic Recovery Plan initiative in July 2020 to encourage safe and contact-free payment. Hence, this paper aimed to study the factors influencing consumer adoption of mobile wallets during the COVID-19 outbreak. The independent variables included in this study are perceived usefulness, perceived ease of use, perceived social influence and perceived security. A total of 250 Malaysians from three states of Malaysia are given a set of self-administered questionnaires to be answered. The response rate is 94%, with 235 sets of completed questionnaires used for analysis. The Partial Least Squares Structural Equation Modelling (PLS-SEM 3.3.3) is used to analyse the model. The hypothesis testing results concluded that perceived usefulness, social influence and perceived security have a significant relationship with mobile wallet adoption during the COVID-19 outbreak. Nonetheless, this research is useful for mobile wallet developers and other researchers. Lastly, the findings of this study provide some managerial implications for mobile wallet developers, which can help developers produce a better mobile wallet in the marketplace. https://journal.uitm.edu.my/ojs/index.php/JIBE/article/view/1177Adoption, COVID-19, Mobile Wallet, Perceived Security, Perceived Usefulness, Social Influence
spellingShingle Lim Kah Boon
Yeo Sook Fern
Lim Chiou Fen
Adoption of Mobile Wallet During Covid-19 Outbreak: The Consumer Perspective
Journal of International Business, Economics and Entrepreneurship
Adoption, COVID-19, Mobile Wallet, Perceived Security, Perceived Usefulness, Social Influence
title Adoption of Mobile Wallet During Covid-19 Outbreak: The Consumer Perspective
title_full Adoption of Mobile Wallet During Covid-19 Outbreak: The Consumer Perspective
title_fullStr Adoption of Mobile Wallet During Covid-19 Outbreak: The Consumer Perspective
title_full_unstemmed Adoption of Mobile Wallet During Covid-19 Outbreak: The Consumer Perspective
title_short Adoption of Mobile Wallet During Covid-19 Outbreak: The Consumer Perspective
title_sort adoption of mobile wallet during covid 19 outbreak the consumer perspective
topic Adoption, COVID-19, Mobile Wallet, Perceived Security, Perceived Usefulness, Social Influence
url https://journal.uitm.edu.my/ojs/index.php/JIBE/article/view/1177
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AT limchioufen adoptionofmobilewalletduringcovid19outbreaktheconsumerperspective