THE CONSUMERS’ ACCEPTANCE OF PURPLE-FLESHED POTATO ON THE MARKET IN ROMANIA
Potato has been consumed for more than four centuries in Europe, and during the last century, it was also the subject of modern biotechnology breeding to obtain different varieties with specific uses. Therefore, new potato varieties have been constantly introduced into the marketplace. Up to the beg...
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| Format: | Article |
| Language: | English |
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University of Agricultural Sciences and Veterinary Medicine, Bucharest
2024-01-01
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| Series: | Scientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development |
| Online Access: | https://managementjournal.usamv.ro/pdf/vol.24_1/Art67.pdf |
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| author | Alexandra-Mihaela NAGY Maria-Mihaela ANTOFIE Camelia SAVA SAND |
| author_facet | Alexandra-Mihaela NAGY Maria-Mihaela ANTOFIE Camelia SAVA SAND |
| author_sort | Alexandra-Mihaela NAGY |
| collection | DOAJ |
| description | Potato has been consumed for more than four centuries in Europe, and during the last century, it was also the subject of modern biotechnology breeding to obtain different varieties with specific uses. Therefore, new potato varieties have been constantly introduced into the marketplace. Up to the beginning of this century, purple-fleshed potatoes (PFPs) were not very common in Europe, nor in Romania. But, due to their significant nutritional importance, an increase in these varieties’ acceptance on the marketplace was observed. While the purple-fleshed potato may offer unique nutritional advantages, challenges may arise in terms of consumer education and acceptance. The scope of this article was to apply a scientific-based questionnaire and to be disseminated with the support of students among the consumers in Sibiu County. A total of 278 answers have been received. Based on the analysis of this survey, it can be concluded that generally, the public is open to accepting different types of potato varieties. However, the need for scientific explanations was considered essential to getting informed answers from all respondents. The most interested in the PFPs seems to be the young generation, most originating from urban or rural areas. Thus, PFPs may have the chance to enter the marketplace in Romania quickly. |
| format | Article |
| id | doaj-art-cff9247f7aa746449bbdd54c25d7642f |
| institution | Kabale University |
| issn | 2284-7995 2285-3952 |
| language | English |
| publishDate | 2024-01-01 |
| publisher | University of Agricultural Sciences and Veterinary Medicine, Bucharest |
| record_format | Article |
| series | Scientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development |
| spelling | doaj-art-cff9247f7aa746449bbdd54c25d7642f2025-08-20T03:45:39ZengUniversity of Agricultural Sciences and Veterinary Medicine, BucharestScientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development2284-79952285-39522024-01-01241661668447THE CONSUMERS’ ACCEPTANCE OF PURPLE-FLESHED POTATO ON THE MARKET IN ROMANIAAlexandra-Mihaela NAGYMaria-Mihaela ANTOFIECamelia SAVA SANDPotato has been consumed for more than four centuries in Europe, and during the last century, it was also the subject of modern biotechnology breeding to obtain different varieties with specific uses. Therefore, new potato varieties have been constantly introduced into the marketplace. Up to the beginning of this century, purple-fleshed potatoes (PFPs) were not very common in Europe, nor in Romania. But, due to their significant nutritional importance, an increase in these varieties’ acceptance on the marketplace was observed. While the purple-fleshed potato may offer unique nutritional advantages, challenges may arise in terms of consumer education and acceptance. The scope of this article was to apply a scientific-based questionnaire and to be disseminated with the support of students among the consumers in Sibiu County. A total of 278 answers have been received. Based on the analysis of this survey, it can be concluded that generally, the public is open to accepting different types of potato varieties. However, the need for scientific explanations was considered essential to getting informed answers from all respondents. The most interested in the PFPs seems to be the young generation, most originating from urban or rural areas. Thus, PFPs may have the chance to enter the marketplace in Romania quickly.https://managementjournal.usamv.ro/pdf/vol.24_1/Art67.pdf |
| spellingShingle | Alexandra-Mihaela NAGY Maria-Mihaela ANTOFIE Camelia SAVA SAND THE CONSUMERS’ ACCEPTANCE OF PURPLE-FLESHED POTATO ON THE MARKET IN ROMANIA Scientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development |
| title | THE CONSUMERS’ ACCEPTANCE OF PURPLE-FLESHED POTATO ON THE MARKET IN ROMANIA |
| title_full | THE CONSUMERS’ ACCEPTANCE OF PURPLE-FLESHED POTATO ON THE MARKET IN ROMANIA |
| title_fullStr | THE CONSUMERS’ ACCEPTANCE OF PURPLE-FLESHED POTATO ON THE MARKET IN ROMANIA |
| title_full_unstemmed | THE CONSUMERS’ ACCEPTANCE OF PURPLE-FLESHED POTATO ON THE MARKET IN ROMANIA |
| title_short | THE CONSUMERS’ ACCEPTANCE OF PURPLE-FLESHED POTATO ON THE MARKET IN ROMANIA |
| title_sort | consumers acceptance of purple fleshed potato on the market in romania |
| url | https://managementjournal.usamv.ro/pdf/vol.24_1/Art67.pdf |
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