Research note: Understanding the relationship between service quality, service outcomes, and satisfaction in the spa industry
Purpose – In a spa setting, customers expect to receive service outcomes (feeling better of well-being) after the service consumption. Service outcomes are important as they can affect customer satisfaction and repeat consumption in the spa industry. However, there is a scarcity of empirical stud...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of tourism and hospitality management
2024-12-01
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| Series: | Tourism and Hospitality Management |
| Subjects: | |
| Online Access: | https://thm.fthm.hr/images/issues/vol30no4/11_RN_Sivapitak_Sangpikul |
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