CO-BRANDING, INFLUENCER MARKETING, DAN E-WOM BERPENGARUH TERHADAP PURCHASE INTEREST

CO-BRANDING, INFLUENCER MARKETING, DAN E-WOM BERPENGARUH TERHADAP PURCHASE INTEREST

Dear Me Beauty merupakan perusahaan yang fokus di bidang kecantikan. Penelitian ini bertujuan untuk menganalisis pengaruh co-branding, influencer marketing, dan E-WOM terhadap purchase interest calon konsumen Dear Me Beauty x Sasa di Kota Denpasar. Populasi penelitian ini meliputi calon konsumen yan...

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Bibliographic Details
Main Authors:	A.A Sagung Astina S., I Putu Gde Sukaatmadja
Format:	Article
Language:	English
Published:	Universitas Udayana 2024-12-01
Series:	E-Jurnal Manajemen
Online Access:	https://ojs.unud.ac.id/index.php/manajemen/article/view/118259
Tags:	Add Tag No Tags, Be the first to tag this record!

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