Impact of Digital Marketing Strategies, Brand Image, and Influencers on Netflix Purchase Decisions
The research was conducted to analyze the influence of digital marketing strategies, brand image, and influencers on purchasing decisions for Netflix products. The study was analyzed using the questionnaire spread method to find out the significant outcomes of Netflix usage decisions as well as the...
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Trunojoyo Madura
2024-04-01
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| Series: | Jurnal Pamator |
| Subjects: | |
| Online Access: | https://journal.trunojoyo.ac.id/pamator/article/view/24487 |
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| _version_ | 1846141003663147008 |
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| author | Rizky Hidayat Rita Ambarwati |
| author_facet | Rizky Hidayat Rita Ambarwati |
| author_sort | Rizky Hidayat |
| collection | DOAJ |
| description | The research was conducted to analyze the influence of digital marketing strategies, brand image, and influencers on purchasing decisions for Netflix products. The study was analyzed using the questionnaire spread method to find out the significant outcomes of Netflix usage decisions as well as the impact of brand image and digital marketing on the social community. The results of this study showed that each variable has a strong influence on Netflix usage decisions. This can be seen from the results of acquisition and data processes that show significant value, starting with digital marketing that is well branded by the influencer so that Netflix users get information digitally easily |
| format | Article |
| id | doaj-art-cf2c6db6b606483e9f8c62c0458e9df4 |
| institution | Kabale University |
| issn | 1829-7935 2654-7856 |
| language | English |
| publishDate | 2024-04-01 |
| publisher | Universitas Trunojoyo Madura |
| record_format | Article |
| series | Jurnal Pamator |
| spelling | doaj-art-cf2c6db6b606483e9f8c62c0458e9df42024-12-05T01:52:35ZengUniversitas Trunojoyo MaduraJurnal Pamator1829-79352654-78562024-04-0117112513710.21107/pamator.v17i1.244878709Impact of Digital Marketing Strategies, Brand Image, and Influencers on Netflix Purchase DecisionsRizky Hidayat0Rita Ambarwati1Universitas Muhammadiyah SidoarjoUniversitas Muhammadiyah SidoarjoThe research was conducted to analyze the influence of digital marketing strategies, brand image, and influencers on purchasing decisions for Netflix products. The study was analyzed using the questionnaire spread method to find out the significant outcomes of Netflix usage decisions as well as the impact of brand image and digital marketing on the social community. The results of this study showed that each variable has a strong influence on Netflix usage decisions. This can be seen from the results of acquisition and data processes that show significant value, starting with digital marketing that is well branded by the influencer so that Netflix users get information digitally easilyhttps://journal.trunojoyo.ac.id/pamator/article/view/24487strategic of digital marketingbrand imageimpact influencerpurchase decision. |
| spellingShingle | Rizky Hidayat Rita Ambarwati Impact of Digital Marketing Strategies, Brand Image, and Influencers on Netflix Purchase Decisions Jurnal Pamator strategic of digital marketing brand image impact influencer purchase decision. |
| title | Impact of Digital Marketing Strategies, Brand Image, and Influencers on Netflix Purchase Decisions |
| title_full | Impact of Digital Marketing Strategies, Brand Image, and Influencers on Netflix Purchase Decisions |
| title_fullStr | Impact of Digital Marketing Strategies, Brand Image, and Influencers on Netflix Purchase Decisions |
| title_full_unstemmed | Impact of Digital Marketing Strategies, Brand Image, and Influencers on Netflix Purchase Decisions |
| title_short | Impact of Digital Marketing Strategies, Brand Image, and Influencers on Netflix Purchase Decisions |
| title_sort | impact of digital marketing strategies brand image and influencers on netflix purchase decisions |
| topic | strategic of digital marketing brand image impact influencer purchase decision. |
| url | https://journal.trunojoyo.ac.id/pamator/article/view/24487 |
| work_keys_str_mv | AT rizkyhidayat impactofdigitalmarketingstrategiesbrandimageandinfluencersonnetflixpurchasedecisions AT ritaambarwati impactofdigitalmarketingstrategiesbrandimageandinfluencersonnetflixpurchasedecisions |