Developing an Ethical Scale to Measure Instagram Use Motivation Among College Students: Investigating Demographic Factors

This study aimed to measure Instagram use motivations and explore potential differences based on gender, age, marital status, and academic background among Iranian college students. A scale was developed with 6 dimensions and 27 items, and its reliability and validity were confirmed. Statistical met...

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Bibliographic Details
Main Authors: Fereshteh Lotfi, Farid Ahmadi, Mahsa Esmailirad
Format: Article
Language:English
Published: Mashhad: Behzad Hassannezhad Kashani 2024-12-01
Series:International Journal of Management, Accounting and Economics
Subjects:
Online Access:https://www.ijmae.com/article_210436_2bfaa750b6241fa91b1b69b4ae5255f7.pdf
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