How Digital Transformation Impacts Customer Experience in the Hard Luxury Industry: Consensus on Omnichannel Strategy
Despite the impact of digitalization in the luxury industry since the health crisis, few researches have been done on the hard luxury industry. Therefore, the aim of this study is to provide insight on how digitalization has been transforming the customer experience in this niche market. The study d...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Athens Institute for Education and Research
2024-07-01
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| Series: | Athens Journal of Business & Economics |
| Subjects: | |
| Online Access: | https://www.athensjournals.gr/business/2024-10-3-2-Bertrand.pdf |
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