Assessing the Value of Information in an Augmented Reality City Experience

Information is an experience good, meaning that its value emerges upon use and varies based on individual perceptions. Augmented reality (AR) is a technology designed to deliver immersive informational experiences. This study investigates the impact of AR on the perceived value of information by peo...

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Main Authors: Yonit Rusho, Ganit Richter, Daphne Ruth Raban
Format: Article
Language:English
Published: MDPI AG 2024-12-01
Series:Future Internet
Subjects:
Online Access:https://www.mdpi.com/1999-5903/16/12/448
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author Yonit Rusho
Ganit Richter
Daphne Ruth Raban
author_facet Yonit Rusho
Ganit Richter
Daphne Ruth Raban
author_sort Yonit Rusho
collection DOAJ
description Information is an experience good, meaning that its value emerges upon use and varies based on individual perceptions. Augmented reality (AR) is a technology designed to deliver immersive informational experiences. This study investigates the impact of AR on the perceived value of information by people experiencing information as consumers or producers. Using Google Maps, we developed an AR mobile map called Tour-It-Yourself (TIY) for city navigation. The TIY app facilitates content consumption and production around local points of interest engagingly and interactively. We discuss the development of the research tool and results from two user studies (N = 37 teenagers and N = 51 students, respectively). Further, we highlight the economic valuation aspect by examining the effects of AR on Willingness-to-Pay and Willingness-to-Accept payment for information. The results indicate a significant main effect of participant experience (consumer/producer) and AR technology on the perceived evaluation of information. Moreover, the addition of AR technology to information improves knowledge regarding points of interest for producers. These findings contribute to our understanding of how AR shapes information value perception and have implications for designing interactive location-based information systems, benefiting tourism, education, and business, as well as fostering a sense of belonging in cities.
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spelling doaj-art-cd646b52ff3543f4b35ccfe5f00c43c92024-12-27T14:27:19ZengMDPI AGFuture Internet1999-59032024-12-01161244810.3390/fi16120448Assessing the Value of Information in an Augmented Reality City ExperienceYonit Rusho0Ganit Richter1Daphne Ruth Raban2Software Engineering Department, Shenkar College of Engineering and Design, Ramat Gan 5252626, IsraelInformation Systems Management Department, The College of Management Academic Studies, Rishon LeTsiyon 7570724, IsraelSchool of Business Administration, University of Haifa, Haifa 3498838, IsraelInformation is an experience good, meaning that its value emerges upon use and varies based on individual perceptions. Augmented reality (AR) is a technology designed to deliver immersive informational experiences. This study investigates the impact of AR on the perceived value of information by people experiencing information as consumers or producers. Using Google Maps, we developed an AR mobile map called Tour-It-Yourself (TIY) for city navigation. The TIY app facilitates content consumption and production around local points of interest engagingly and interactively. We discuss the development of the research tool and results from two user studies (N = 37 teenagers and N = 51 students, respectively). Further, we highlight the economic valuation aspect by examining the effects of AR on Willingness-to-Pay and Willingness-to-Accept payment for information. The results indicate a significant main effect of participant experience (consumer/producer) and AR technology on the perceived evaluation of information. Moreover, the addition of AR technology to information improves knowledge regarding points of interest for producers. These findings contribute to our understanding of how AR shapes information value perception and have implications for designing interactive location-based information systems, benefiting tourism, education, and business, as well as fostering a sense of belonging in cities.https://www.mdpi.com/1999-5903/16/12/448location-aware/contextual computinguser experience designvirtual/augmented realityvalue of informationsmart cities
spellingShingle Yonit Rusho
Ganit Richter
Daphne Ruth Raban
Assessing the Value of Information in an Augmented Reality City Experience
Future Internet
location-aware/contextual computing
user experience design
virtual/augmented reality
value of information
smart cities
title Assessing the Value of Information in an Augmented Reality City Experience
title_full Assessing the Value of Information in an Augmented Reality City Experience
title_fullStr Assessing the Value of Information in an Augmented Reality City Experience
title_full_unstemmed Assessing the Value of Information in an Augmented Reality City Experience
title_short Assessing the Value of Information in an Augmented Reality City Experience
title_sort assessing the value of information in an augmented reality city experience
topic location-aware/contextual computing
user experience design
virtual/augmented reality
value of information
smart cities
url https://www.mdpi.com/1999-5903/16/12/448
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