Researcb on Precision Marketing Metbod Based on Data-Driven in Telecom Industry
In the background of the mobile internet, along with the big data technology development and customer demand individuation, customer experience requirements is increasing, including high real-time and high accuracy of customer needs. The traditional marketing model cannot meet the rapid development...
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| Main Authors: | , |
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| Format: | Article |
| Language: | zho |
| Published: |
Beijing Xintong Media Co., Ltd
2014-07-01
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| Series: | Dianxin kexue |
| Subjects: | |
| Online Access: | http://www.telecomsci.com/zh/article/doi/10.3969/j.issn.1000-0801.2014.07.024/ |
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| Summary: | In the background of the mobile internet, along with the big data technology development and customer demand individuation, customer experience requirements is increasing, including high real-time and high accuracy of customer needs. The traditional marketing model cannot meet the rapid development of innovative businesses. Data-driven precision marketing processes and methods of big data in telecom industry, as well as some of the critical IT capabilities to support the precision marketing processes were described. |
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| ISSN: | 1000-0801 |