Toward Digital Transformation: Insights into Chinese Cross-Border E-Commerce SMEs During the COVID-19 Pandemic and the Post-Pandemic Era
The pandemic and its restrictions have forced businesses to rethink their strategies and daily operations. The originality of this research lies in assessing the unique challenges cross-border e-commerce Small and Medium Enterprises (SMEs) faced during the pandemic and the strategies they developed...
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Main Author: | Arthur William Fodouop Kouam |
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Format: | Article |
Language: | English |
Published: |
SAGE Publishing
2025-02-01
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Series: | SAGE Open |
Online Access: | https://doi.org/10.1177/21582440251318792 |
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