The Mirror, the Self(ie) and the New Sacred. Bodies, Objects, and Figures of the Contemporary "Cult of the Self"

This paper investigates the "cult of the Self" pervading contemporary mediatised cultures, adopting a semiotic approach. More specifically, it draws on the analysis of the fictional case of Ionismo, ironically represented by director Alessandro Aronadio in the movie Just Believe (orig. IO...

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Main Author: Simona Stano
Format: Article
Language:English
Published: Associazione Ocula 2024-12-01
Series:Ocula
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Online Access:https://www.ocula.it/files/OCULA-31-STANO-The-mirror-the-selfie-and-the-new-sacred
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author Simona Stano
author_facet Simona Stano
author_sort Simona Stano
collection DOAJ
description This paper investigates the "cult of the Self" pervading contemporary mediatised cultures, adopting a semiotic approach. More specifically, it draws on the analysis of the fictional case of Ionismo, ironically represented by director Alessandro Aronadio in the movie Just Believe (orig. IO C'È, 2018), to shed new light on the figure of the "influencer", which has become fundamental in contemporary mediascapes. Thus it problematises the bodies, as well as the sacred objects, and more generally the figures, of today's cult of the Self, with specific reference to the "generative model" suggested by Just Believe, as well as to the understanding of the sacred in the "postsecular" era.
format Article
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publishDate 2024-12-01
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spelling doaj-art-cb24f73f49ca4f26af18f4e4951f5ec92025-01-13T09:36:47ZengAssociazione OculaOcula1724-78102024-12-01252310.57576/ocula2024-31The Mirror, the Self(ie) and the New Sacred. Bodies, Objects, and Figures of the Contemporary "Cult of the Self"Simona Stano0Simona Stano Università degli Studi di Torino, ITThis paper investigates the "cult of the Self" pervading contemporary mediatised cultures, adopting a semiotic approach. More specifically, it draws on the analysis of the fictional case of Ionismo, ironically represented by director Alessandro Aronadio in the movie Just Believe (orig. IO C'È, 2018), to shed new light on the figure of the "influencer", which has become fundamental in contemporary mediascapes. Thus it problematises the bodies, as well as the sacred objects, and more generally the figures, of today's cult of the Self, with specific reference to the "generative model" suggested by Just Believe, as well as to the understanding of the sacred in the "postsecular" era.https://www.ocula.it/files/OCULA-31-STANO-The-mirror-the-selfie-and-the-new-sacredsanctitycultselfmediainfluencersemiotics
spellingShingle Simona Stano
The Mirror, the Self(ie) and the New Sacred. Bodies, Objects, and Figures of the Contemporary "Cult of the Self"
Ocula
sanctity
cult
self
media
influencer
semiotics
title The Mirror, the Self(ie) and the New Sacred. Bodies, Objects, and Figures of the Contemporary "Cult of the Self"
title_full The Mirror, the Self(ie) and the New Sacred. Bodies, Objects, and Figures of the Contemporary "Cult of the Self"
title_fullStr The Mirror, the Self(ie) and the New Sacred. Bodies, Objects, and Figures of the Contemporary "Cult of the Self"
title_full_unstemmed The Mirror, the Self(ie) and the New Sacred. Bodies, Objects, and Figures of the Contemporary "Cult of the Self"
title_short The Mirror, the Self(ie) and the New Sacred. Bodies, Objects, and Figures of the Contemporary "Cult of the Self"
title_sort mirror the self ie and the new sacred bodies objects and figures of the contemporary cult of the self
topic sanctity
cult
self
media
influencer
semiotics
url https://www.ocula.it/files/OCULA-31-STANO-The-mirror-the-selfie-and-the-new-sacred
work_keys_str_mv AT simonastano themirrortheselfieandthenewsacredbodiesobjectsandfiguresofthecontemporarycultoftheself
AT simonastano mirrortheselfieandthenewsacredbodiesobjectsandfiguresofthecontemporarycultoftheself