Influence of Spirituality on Bitter Kola Consumption Among Pretoria Residents in Response to COVID-19 and Related Illnesses

The agrarian continent of Africa has many fruits with nutritional, medicinal and spiritual values. Regardless, Africa leads the statistics of poor healthcare globally. Two major challenges in Africa’s healthcare system are poor access and the high cost of medical healthcare. Among others, the effect...

Full description

Saved in:
Bibliographic Details
Main Authors: Daniel Orogun, Harold G. Koenig
Format: Article
Language:English
Published: MDPI AG 2024-12-01
Series:Religions
Subjects:
Online Access:https://www.mdpi.com/2077-1444/15/12/1508
Tags: Add Tag
No Tags, Be the first to tag this record!
_version_ 1846102959846326272
author Daniel Orogun
Harold G. Koenig
author_facet Daniel Orogun
Harold G. Koenig
author_sort Daniel Orogun
collection DOAJ
description The agrarian continent of Africa has many fruits with nutritional, medicinal and spiritual values. Regardless, Africa leads the statistics of poor healthcare globally. Two major challenges in Africa’s healthcare system are poor access and the high cost of medical healthcare. Among others, the effects of such challenges include low responsiveness to medical treatment and a high mortality rate. However, it seems the nosophobia that accompanied the global mortality rate during the COVID-19 pandemic may have triggered a spiritually influenced alternative. One of the traditional alternatives was a subscription to <i>Garcinia Kola</i>, popularly known as Bitter Kola (BK). This article, majoring in spiritual and not psychological influence, raised a hypothetical question: does spirituality influence Africans’ traditional response to COVID-19? To answer this question, Sunnyside in Pretoria was chosen as a demography to investigate the hypothesis. Data were collected via mixed research methods. There were 16 qualitative respondents, including sellers, herbalists and clergies, and 75 consumers as quantitative respondents under probability sampling. The results analysed using Excel and Python’s regression analysis demonstrated strong connections between consumers’ spiritual motivations, the sales period, the sales rate, and the swift traditional response to the pandemic and related illnesses. The outcome validated the influence of spirituality on 60.9% of quantitative respondents and showed how 25–72% responded to COVID-19 symptoms with BK. Likewise, 87.5% of qualitative respondents consumed BK via indigenous spiritual knowledge in response to the pandemic. Subsequently, this article discussed the benefits, limitations and lessons of spiritual influence on BK consumption in the post-COVID-19 era.
format Article
id doaj-art-cae7632eb65d48e8ae98319dec2343d7
institution Kabale University
issn 2077-1444
language English
publishDate 2024-12-01
publisher MDPI AG
record_format Article
series Religions
spelling doaj-art-cae7632eb65d48e8ae98319dec2343d72024-12-27T14:50:30ZengMDPI AGReligions2077-14442024-12-011512150810.3390/rel15121508Influence of Spirituality on Bitter Kola Consumption Among Pretoria Residents in Response to COVID-19 and Related IllnessesDaniel Orogun0Harold G. Koenig1Department of Religion Studies, Faculty of Theology and Religion, University of Pretoria, Hatfield 0028, South AfricaDuke School of Medicine, Duke University, Durham, NC 27701, USAThe agrarian continent of Africa has many fruits with nutritional, medicinal and spiritual values. Regardless, Africa leads the statistics of poor healthcare globally. Two major challenges in Africa’s healthcare system are poor access and the high cost of medical healthcare. Among others, the effects of such challenges include low responsiveness to medical treatment and a high mortality rate. However, it seems the nosophobia that accompanied the global mortality rate during the COVID-19 pandemic may have triggered a spiritually influenced alternative. One of the traditional alternatives was a subscription to <i>Garcinia Kola</i>, popularly known as Bitter Kola (BK). This article, majoring in spiritual and not psychological influence, raised a hypothetical question: does spirituality influence Africans’ traditional response to COVID-19? To answer this question, Sunnyside in Pretoria was chosen as a demography to investigate the hypothesis. Data were collected via mixed research methods. There were 16 qualitative respondents, including sellers, herbalists and clergies, and 75 consumers as quantitative respondents under probability sampling. The results analysed using Excel and Python’s regression analysis demonstrated strong connections between consumers’ spiritual motivations, the sales period, the sales rate, and the swift traditional response to the pandemic and related illnesses. The outcome validated the influence of spirituality on 60.9% of quantitative respondents and showed how 25–72% responded to COVID-19 symptoms with BK. Likewise, 87.5% of qualitative respondents consumed BK via indigenous spiritual knowledge in response to the pandemic. Subsequently, this article discussed the benefits, limitations and lessons of spiritual influence on BK consumption in the post-COVID-19 era.https://www.mdpi.com/2077-1444/15/12/1508bitter kolaCOVID-19motivationindigenous knowledgeinfluencespirituality
spellingShingle Daniel Orogun
Harold G. Koenig
Influence of Spirituality on Bitter Kola Consumption Among Pretoria Residents in Response to COVID-19 and Related Illnesses
Religions
bitter kola
COVID-19
motivation
indigenous knowledge
influence
spirituality
title Influence of Spirituality on Bitter Kola Consumption Among Pretoria Residents in Response to COVID-19 and Related Illnesses
title_full Influence of Spirituality on Bitter Kola Consumption Among Pretoria Residents in Response to COVID-19 and Related Illnesses
title_fullStr Influence of Spirituality on Bitter Kola Consumption Among Pretoria Residents in Response to COVID-19 and Related Illnesses
title_full_unstemmed Influence of Spirituality on Bitter Kola Consumption Among Pretoria Residents in Response to COVID-19 and Related Illnesses
title_short Influence of Spirituality on Bitter Kola Consumption Among Pretoria Residents in Response to COVID-19 and Related Illnesses
title_sort influence of spirituality on bitter kola consumption among pretoria residents in response to covid 19 and related illnesses
topic bitter kola
COVID-19
motivation
indigenous knowledge
influence
spirituality
url https://www.mdpi.com/2077-1444/15/12/1508
work_keys_str_mv AT danielorogun influenceofspiritualityonbitterkolaconsumptionamongpretoriaresidentsinresponsetocovid19andrelatedillnesses
AT haroldgkoenig influenceofspiritualityonbitterkolaconsumptionamongpretoriaresidentsinresponsetocovid19andrelatedillnesses