Bridging theory and practice: Performance management in SMEs – the Gun Collection experience

This study aims to analyze performance management practices at Gun Collection, a family-owned SME operating in the apparel retail and distri­bution sector, facing operational challenges and opportunities for growth in local markets. Using a case study approach, this research explores key elements o...

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Bibliographic Details
Main Authors: Yusuf Ahmad Sudrajat, Trias Setiawati, Swastuti Amalia Putri, Adinda Pujakusuma, Mira Feby Setiana, Layalia Maharani, Qorri Aina Rosyada
Format: Article
Language:English
Published: Universitas Islam Indonesia, Faculty of Business and Economics, Department of Management 2025-08-01
Series:Asian Management and Business Review
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Online Access:https://journal.uii.ac.id/AMBR/article/view/38867
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