Achieving Survival of Social Enterprise Through Entrepreneurial Marketing: An Empirical Analysis of Nigeria
The application of entrepreneurial marketing (EM) strategies to the sustainability of profit and non-profit making ventures has drawn critics from practitioners and academic domains. Many have argued that EM dimensions are designed for profit marking ventures and not for profit venture. This informe...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2024-11-01
|
| Series: | Foundations of Management |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/fman-2024-0016 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|