Do network externalities and perceived gratifications boost WeChat continued use? Combining perspectives of network externalities and uses and gratifications
Rapid burgeoning of mobile social media has become the primary channel by which individuals construct interpersonal networks and contact with each other recently. The primary objectives of this study are to explore how and whether network externalities would enhance WeChat users' distinct types...
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| Main Authors: | Hua Pang, Yuxin Qiao, Yanran Li, Lei Wang |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2024-11-01
|
| Series: | Acta Psychologica |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S0001691824004888 |
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