The Influence of Live Streaming, Content Marketing, and Online Customer Reviews on Purchase Decisions (A Study on TikTok Shop Ceilo Official)
This study aims to analyze the influence of Live Streaming, Content Marketing, and Online Customer Review on Purchasing Decisions in purchases via E-commerce on the TikTok Shop application. With a focus on ceilo official followers the method used in this study is associative with a quantitative app...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2025-08-01
|
| Series: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Subjects: | |
| Online Access: | https://e-journal.uac.ac.id/index.php/iijse/article/view/6890 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1849227179957682176 |
|---|---|
| author | Gita Mardhatilla Noviarafita Lia Nirawati |
| author_facet | Gita Mardhatilla Noviarafita Lia Nirawati |
| author_sort | Gita Mardhatilla Noviarafita |
| collection | DOAJ |
| description |
This study aims to analyze the influence of Live Streaming, Content Marketing, and Online Customer Review on Purchasing Decisions in purchases via E-commerce on the TikTok Shop application. With a focus on ceilo official followers the method used in this study is associative with a quantitative approach. Data was collected through a questionnaire distributed to 98 respondents with a purposive sampling technique. The results of the study indicate that Live Streaming has a positive and significant effect on Purchasing Decisions. Content Marketing has a positive and significant effect on Purchasing Decisions. However, Online Customer Review does not have a significant effect partially on Purchasing Decisions. However, simultaneously, the three variables have a significant effect on Purchasing Decisions on Ceilo official TikTok Shop.
|
| format | Article |
| id | doaj-art-c96038f4548345cd9f59ad4c75c38df3 |
| institution | Kabale University |
| issn | 2621-606X |
| language | English |
| publishDate | 2025-08-01 |
| publisher | Universitas KH Abdul Chalim, Prodi Ekonomi Syariah |
| record_format | Article |
| series | Indonesian Interdisciplinary Journal of Sharia Economics |
| spelling | doaj-art-c96038f4548345cd9f59ad4c75c38df32025-08-23T16:52:05ZengUniversitas KH Abdul Chalim, Prodi Ekonomi SyariahIndonesian Interdisciplinary Journal of Sharia Economics2621-606X2025-08-018310.31538/iijse.v8i3.6890The Influence of Live Streaming, Content Marketing, and Online Customer Reviews on Purchase Decisions (A Study on TikTok Shop Ceilo Official)Gita Mardhatilla NoviarafitaLia Nirawati This study aims to analyze the influence of Live Streaming, Content Marketing, and Online Customer Review on Purchasing Decisions in purchases via E-commerce on the TikTok Shop application. With a focus on ceilo official followers the method used in this study is associative with a quantitative approach. Data was collected through a questionnaire distributed to 98 respondents with a purposive sampling technique. The results of the study indicate that Live Streaming has a positive and significant effect on Purchasing Decisions. Content Marketing has a positive and significant effect on Purchasing Decisions. However, Online Customer Review does not have a significant effect partially on Purchasing Decisions. However, simultaneously, the three variables have a significant effect on Purchasing Decisions on Ceilo official TikTok Shop. https://e-journal.uac.ac.id/index.php/iijse/article/view/6890Live StreamingContent MarketingOnline Customer ReviewKeputusan PembelianTikTok ShopCeilo Official |
| spellingShingle | Gita Mardhatilla Noviarafita Lia Nirawati The Influence of Live Streaming, Content Marketing, and Online Customer Reviews on Purchase Decisions (A Study on TikTok Shop Ceilo Official) Indonesian Interdisciplinary Journal of Sharia Economics Live Streaming Content Marketing Online Customer Review Keputusan Pembelian TikTok Shop Ceilo Official |
| title | The Influence of Live Streaming, Content Marketing, and Online Customer Reviews on Purchase Decisions (A Study on TikTok Shop Ceilo Official) |
| title_full | The Influence of Live Streaming, Content Marketing, and Online Customer Reviews on Purchase Decisions (A Study on TikTok Shop Ceilo Official) |
| title_fullStr | The Influence of Live Streaming, Content Marketing, and Online Customer Reviews on Purchase Decisions (A Study on TikTok Shop Ceilo Official) |
| title_full_unstemmed | The Influence of Live Streaming, Content Marketing, and Online Customer Reviews on Purchase Decisions (A Study on TikTok Shop Ceilo Official) |
| title_short | The Influence of Live Streaming, Content Marketing, and Online Customer Reviews on Purchase Decisions (A Study on TikTok Shop Ceilo Official) |
| title_sort | influence of live streaming content marketing and online customer reviews on purchase decisions a study on tiktok shop ceilo official |
| topic | Live Streaming Content Marketing Online Customer Review Keputusan Pembelian TikTok Shop Ceilo Official |
| url | https://e-journal.uac.ac.id/index.php/iijse/article/view/6890 |
| work_keys_str_mv | AT gitamardhatillanoviarafita theinfluenceoflivestreamingcontentmarketingandonlinecustomerreviewsonpurchasedecisionsastudyontiktokshopceiloofficial AT lianirawati theinfluenceoflivestreamingcontentmarketingandonlinecustomerreviewsonpurchasedecisionsastudyontiktokshopceiloofficial AT gitamardhatillanoviarafita influenceoflivestreamingcontentmarketingandonlinecustomerreviewsonpurchasedecisionsastudyontiktokshopceiloofficial AT lianirawati influenceoflivestreamingcontentmarketingandonlinecustomerreviewsonpurchasedecisionsastudyontiktokshopceiloofficial |