Entre spreadability et brevitas : une analyse pragmatique et énonciative des mèmes internet
The aim of this study is to show that Internet memes share several formal and functional characteristics with more traditional short forms (adages, proverbs, epigrams, etc.), which favour their widespread circulation and dissemination in socio-numerical networks. Indeed, the thesis is that this rese...
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| Format: | Article |
| Language: | English |
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University of Bologna
2024-12-01
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| Series: | MediAzioni |
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| Online Access: | https://mediazioni.unibo.it/article/view/20830 |
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| author | Stefano Vicari |
| author_facet | Stefano Vicari |
| author_sort | Stefano Vicari |
| collection | DOAJ |
| description | The aim of this study is to show that Internet memes share several formal and functional characteristics with more traditional short forms (adages, proverbs, epigrams, etc.), which favour their widespread circulation and dissemination in socio-numerical networks. Indeed, the thesis is that this resemblance, or at least comparability with brief forms, constitutes one of the reasons for the high degree of spreadability (Jenkins et al. 2013) of these technodiscursive objects (Paveau 2017) in online platforms. To this end, following the presentation of the theoretical framework, which argues for the abandonment of the notion of virality in favor of that of spreadability, I will focus on the formal analysis of a corpus of 200 French-language Internet memes from different platforms, with the aim of understanding how the concept of brevitas is declined in memes and, consequently, their pragmatic functioning, which explains at least in part their success in socio-numerical networks. |
| format | Article |
| id | doaj-art-c95475c40c2b4ca3bc7f3ee363bb5d25 |
| institution | Kabale University |
| issn | 1974-4382 |
| language | English |
| publishDate | 2024-12-01 |
| publisher | University of Bologna |
| record_format | Article |
| series | MediAzioni |
| spelling | doaj-art-c95475c40c2b4ca3bc7f3ee363bb5d252025-01-14T16:46:34ZengUniversity of BolognaMediAzioni1974-43822024-12-0144A177A19510.6092/issn.1974-4382/2083019202Entre spreadability et brevitas : une analyse pragmatique et énonciative des mèmes internetStefano Vicari0Università di GenovaThe aim of this study is to show that Internet memes share several formal and functional characteristics with more traditional short forms (adages, proverbs, epigrams, etc.), which favour their widespread circulation and dissemination in socio-numerical networks. Indeed, the thesis is that this resemblance, or at least comparability with brief forms, constitutes one of the reasons for the high degree of spreadability (Jenkins et al. 2013) of these technodiscursive objects (Paveau 2017) in online platforms. To this end, following the presentation of the theoretical framework, which argues for the abandonment of the notion of virality in favor of that of spreadability, I will focus on the formal analysis of a corpus of 200 French-language Internet memes from different platforms, with the aim of understanding how the concept of brevitas is declined in memes and, consequently, their pragmatic functioning, which explains at least in part their success in socio-numerical networks.https://mediazioni.unibo.it/article/view/20830internet memesspreadabilityshort formsdigital discourse analysispoint of viewenunciative condensation |
| spellingShingle | Stefano Vicari Entre spreadability et brevitas : une analyse pragmatique et énonciative des mèmes internet MediAzioni internet memes spreadability short forms digital discourse analysis point of view enunciative condensation |
| title | Entre spreadability et brevitas : une analyse pragmatique et énonciative des mèmes internet |
| title_full | Entre spreadability et brevitas : une analyse pragmatique et énonciative des mèmes internet |
| title_fullStr | Entre spreadability et brevitas : une analyse pragmatique et énonciative des mèmes internet |
| title_full_unstemmed | Entre spreadability et brevitas : une analyse pragmatique et énonciative des mèmes internet |
| title_short | Entre spreadability et brevitas : une analyse pragmatique et énonciative des mèmes internet |
| title_sort | entre spreadability et brevitas une analyse pragmatique et enonciative des memes internet |
| topic | internet memes spreadability short forms digital discourse analysis point of view enunciative condensation |
| url | https://mediazioni.unibo.it/article/view/20830 |
| work_keys_str_mv | AT stefanovicari entrespreadabilityetbrevitasuneanalysepragmatiqueetenonciativedesmemesinternet |