Digital literacy model to improve the marketing skills of micro, small, and medium enterprises women with a community-based educational approach

Digital literacy model to improve the marketing skills of micro, small, and medium enterprises women with a community-based educational approach

Women in Micro, Small, and Medium Enterprises (MSMEs) often need help marketing their products or services, including limited access to resources for promotion and distribution. Restricted accessibility and a lack of understanding of digital technology are significant barriers limiting their marketi...

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Bibliographic Details
Main Authors: Trisninawati Trisninawati, Dewi Sartika
Format: Article
Language:English
Published: Indonesian Institute for Counseling, Education and Therapy (IICET) 2024-07-01
Series:JPPI (Jurnal Penelitian Pendidikan Indonesia)
Subjects:
digital literacy
msme women
marketing skills
community-based education
ocial-media
Online Access:https://jurnal.iicet.org/index.php/jppi/article/view/4149
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