Investigating the relationship between brand experience, brand recall and brand loyalty in experiential marketing (case study: Maral Leather)
Purpose: In recent decades, research on the customer brand has taken a special place in various fields, including academic and business markets. Many researchers and executives of the company have concluded that one of the reasons for the brand's importance and value is its brand name for the c...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Ayandegan Institute of Higher Education, Tonekabon,
2023-12-01
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| Series: | مدیریت نوآوری و راهبردهای عملیاتی |
| Subjects: | |
| Online Access: | http://www.journal-imos.ir/article_191752_ee8267c7e1eb1c751b3b7ae2710edb87.pdf |
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