AI-enabled individual entrepreneurship theory: redefining scale, capability, and sustainability in the digital age
Abstract The AI-enabled individual entrepreneurship theory (AIET) redefines entrepreneurial dynamics in the AI-driven economy, empowering solo entrepreneurs to achieve scalability and sustainability traditionally reserved for large organizations. Addressing a gap in entrepreneurship frameworks, AIET...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
SpringerOpen
2025-07-01
|
| Series: | Journal of Innovation and Entrepreneurship |
| Subjects: | |
| Online Access: | https://doi.org/10.1186/s13731-025-00521-9 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1849332268114378752 |
|---|---|
| author | Venkat Ram Reddy Ganuthula |
| author_facet | Venkat Ram Reddy Ganuthula |
| author_sort | Venkat Ram Reddy Ganuthula |
| collection | DOAJ |
| description | Abstract The AI-enabled individual entrepreneurship theory (AIET) redefines entrepreneurial dynamics in the AI-driven economy, empowering solo entrepreneurs to achieve scalability and sustainability traditionally reserved for large organizations. Addressing a gap in entrepreneurship frameworks, AIET integrates knowledge- and resource-based perspectives, proposing that AI enhances individual capabilities through interconnected mechanisms: skill augmentation, capital access, and risk reduction. Empirical evidence, including studies on AI-driven resilience, supports AIET’s claim that individuals can compete with larger firms. Five testable propositions examine AI’s impact on capabilities, market entry, and competition. Prioritizing sustainability, AIET aligns with SDGs, such as economic inclusion (SDG 8) and resource efficiency (SDG 12), fostering resilient innovation. While promising, AIET acknowledges limitations, such as ethical risks (e.g., algorithmic bias) and regional access disparities, urging further cross-cultural research. This model guides AI-oriented entrepreneurship, emphasizing sustainable, scalable ventures that redefine traditional organizational advantages. |
| format | Article |
| id | doaj-art-c7a4c7a50b2b4c5f90a23ed49a4edb2f |
| institution | Kabale University |
| issn | 2192-5372 |
| language | English |
| publishDate | 2025-07-01 |
| publisher | SpringerOpen |
| record_format | Article |
| series | Journal of Innovation and Entrepreneurship |
| spelling | doaj-art-c7a4c7a50b2b4c5f90a23ed49a4edb2f2025-08-20T03:46:15ZengSpringerOpenJournal of Innovation and Entrepreneurship2192-53722025-07-0114112110.1186/s13731-025-00521-9AI-enabled individual entrepreneurship theory: redefining scale, capability, and sustainability in the digital ageVenkat Ram Reddy Ganuthula0School of Management and Entrepreneurship, Indian Institute of Technology JodhpurAbstract The AI-enabled individual entrepreneurship theory (AIET) redefines entrepreneurial dynamics in the AI-driven economy, empowering solo entrepreneurs to achieve scalability and sustainability traditionally reserved for large organizations. Addressing a gap in entrepreneurship frameworks, AIET integrates knowledge- and resource-based perspectives, proposing that AI enhances individual capabilities through interconnected mechanisms: skill augmentation, capital access, and risk reduction. Empirical evidence, including studies on AI-driven resilience, supports AIET’s claim that individuals can compete with larger firms. Five testable propositions examine AI’s impact on capabilities, market entry, and competition. Prioritizing sustainability, AIET aligns with SDGs, such as economic inclusion (SDG 8) and resource efficiency (SDG 12), fostering resilient innovation. While promising, AIET acknowledges limitations, such as ethical risks (e.g., algorithmic bias) and regional access disparities, urging further cross-cultural research. This model guides AI-oriented entrepreneurship, emphasizing sustainable, scalable ventures that redefine traditional organizational advantages.https://doi.org/10.1186/s13731-025-00521-9Artificial intelligenceIndividual entrepreneurshipSustainabilityOrganizational scaleEntrepreneurial capability |
| spellingShingle | Venkat Ram Reddy Ganuthula AI-enabled individual entrepreneurship theory: redefining scale, capability, and sustainability in the digital age Journal of Innovation and Entrepreneurship Artificial intelligence Individual entrepreneurship Sustainability Organizational scale Entrepreneurial capability |
| title | AI-enabled individual entrepreneurship theory: redefining scale, capability, and sustainability in the digital age |
| title_full | AI-enabled individual entrepreneurship theory: redefining scale, capability, and sustainability in the digital age |
| title_fullStr | AI-enabled individual entrepreneurship theory: redefining scale, capability, and sustainability in the digital age |
| title_full_unstemmed | AI-enabled individual entrepreneurship theory: redefining scale, capability, and sustainability in the digital age |
| title_short | AI-enabled individual entrepreneurship theory: redefining scale, capability, and sustainability in the digital age |
| title_sort | ai enabled individual entrepreneurship theory redefining scale capability and sustainability in the digital age |
| topic | Artificial intelligence Individual entrepreneurship Sustainability Organizational scale Entrepreneurial capability |
| url | https://doi.org/10.1186/s13731-025-00521-9 |
| work_keys_str_mv | AT venkatramreddyganuthula aienabledindividualentrepreneurshiptheoryredefiningscalecapabilityandsustainabilityinthedigitalage |