The Impact of Perceived Interactivity of Virtual Brand Communities on Consumer Purchases of Domestic Electric Vehicles in China

The Impact of Perceived Interactivity of Virtual Brand Communities on Consumer Purchases of Domestic Electric Vehicles in China

The purpose of this study is to examine the relationship between consumer ethnocentrism (CE), perceived interactivity (PI), perceived value (PV), attitude, subjective norm (SN), perceived behavioral control (PBC), and intention to adopt energy-saving vehicles (EVs) in virtual brand communities among...

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Bibliographic Details
Main Authors: Zi-Xu Wang, Zheng Jiang, Amer Hamzah Bin Jantan, Philip Pong Weng Wong, Lei Wang
Format: Article
Language:English
Published: SAGE Publishing 2024-12-01
Series:SAGE Open
Online Access:https://doi.org/10.1177/21582440241307759
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