The Impact of Perceived Interactivity of Virtual Brand Communities on Consumer Purchases of Domestic Electric Vehicles in China
The purpose of this study is to examine the relationship between consumer ethnocentrism (CE), perceived interactivity (PI), perceived value (PV), attitude, subjective norm (SN), perceived behavioral control (PBC), and intention to adopt energy-saving vehicles (EVs) in virtual brand communities among...
Saved in:
| Main Authors: | , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2024-12-01
|
| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440241307759 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|