An analysis of consumer behavior regarding green product purchases in Semarang, Indonesia: The use of SEM-PLS and the AIDA model
Semarang, the capital of Central Java, is one of Indonesia’s top trash producers and requires more sustainable and effective waste management. Even though environmentally friendly items have been introduced, plastic use in the city remains high, making it vital to examine human behavior in the AIDA...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
De Gruyter
2025-01-01
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| Series: | Open Agriculture |
| Subjects: | |
| Online Access: | https://doi.org/10.1515/opag-2022-0407 |
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| _version_ | 1841536619506565120 |
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| author | Tampubolon Nobel K. T. Roessali Wiludjeng Santoso Siswanto I. |
| author_facet | Tampubolon Nobel K. T. Roessali Wiludjeng Santoso Siswanto I. |
| author_sort | Tampubolon Nobel K. T. |
| collection | DOAJ |
| description | Semarang, the capital of Central Java, is one of Indonesia’s top trash producers and requires more sustainable and effective waste management. Even though environmentally friendly items have been introduced, plastic use in the city remains high, making it vital to examine human behavior in the AIDA (Attention, Interest, Desire, Action) process to identify what influences the purchase of environmentally friendly products. |
| format | Article |
| id | doaj-art-c4772070a08a419e9d0e4bb5ed485ce7 |
| institution | Kabale University |
| issn | 2391-9531 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | De Gruyter |
| record_format | Article |
| series | Open Agriculture |
| spelling | doaj-art-c4772070a08a419e9d0e4bb5ed485ce72025-01-14T13:23:24ZengDe GruyterOpen Agriculture2391-95312025-01-011012495710.1515/opag-2022-0407An analysis of consumer behavior regarding green product purchases in Semarang, Indonesia: The use of SEM-PLS and the AIDA modelTampubolon Nobel K. T.0Roessali Wiludjeng1Santoso Siswanto I.2Agribusiness, Diponegoro University, Semarang, 50275, IndonesiaAgribusiness, Diponegoro University, Semarang, 50275, IndonesiaAgribusiness, Diponegoro University, Semarang, 50275, IndonesiaSemarang, the capital of Central Java, is one of Indonesia’s top trash producers and requires more sustainable and effective waste management. Even though environmentally friendly items have been introduced, plastic use in the city remains high, making it vital to examine human behavior in the AIDA (Attention, Interest, Desire, Action) process to identify what influences the purchase of environmentally friendly products.https://doi.org/10.1515/opag-2022-0407green awareness and advertisingaida modelconsumer innovationpurchase intentionpurchase decision |
| spellingShingle | Tampubolon Nobel K. T. Roessali Wiludjeng Santoso Siswanto I. An analysis of consumer behavior regarding green product purchases in Semarang, Indonesia: The use of SEM-PLS and the AIDA model Open Agriculture green awareness and advertising aida model consumer innovation purchase intention purchase decision |
| title | An analysis of consumer behavior regarding green product purchases in Semarang, Indonesia: The use of SEM-PLS and the AIDA model |
| title_full | An analysis of consumer behavior regarding green product purchases in Semarang, Indonesia: The use of SEM-PLS and the AIDA model |
| title_fullStr | An analysis of consumer behavior regarding green product purchases in Semarang, Indonesia: The use of SEM-PLS and the AIDA model |
| title_full_unstemmed | An analysis of consumer behavior regarding green product purchases in Semarang, Indonesia: The use of SEM-PLS and the AIDA model |
| title_short | An analysis of consumer behavior regarding green product purchases in Semarang, Indonesia: The use of SEM-PLS and the AIDA model |
| title_sort | analysis of consumer behavior regarding green product purchases in semarang indonesia the use of sem pls and the aida model |
| topic | green awareness and advertising aida model consumer innovation purchase intention purchase decision |
| url | https://doi.org/10.1515/opag-2022-0407 |
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