An analysis of consumer behavior regarding green product purchases in Semarang, Indonesia: The use of SEM-PLS and the AIDA model

An analysis of consumer behavior regarding green product purchases in Semarang, Indonesia: The use of SEM-PLS and the AIDA model

Semarang, the capital of Central Java, is one of Indonesia’s top trash producers and requires more sustainable and effective waste management. Even though environmentally friendly items have been introduced, plastic use in the city remains high, making it vital to examine human behavior in the AIDA...

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Bibliographic Details
Main Authors: Tampubolon Nobel K. T., Roessali Wiludjeng, Santoso Siswanto I.
Format: Article
Language:English
Published: De Gruyter 2025-01-01
Series:Open Agriculture
Subjects:
green awareness and advertising
aida model
consumer innovation
purchase intention
purchase decision
Online Access:https://doi.org/10.1515/opag-2022-0407
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Summary:Semarang, the capital of Central Java, is one of Indonesia’s top trash producers and requires more sustainable and effective waste management. Even though environmentally friendly items have been introduced, plastic use in the city remains high, making it vital to examine human behavior in the AIDA (Attention, Interest, Desire, Action) process to identify what influences the purchase of environmentally friendly products.
ISSN:2391-9531

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