Key success factors on loyalty of festival visitors: the mediating effect of festival experience and festival image
This study, based on systems theory, information processing theory, image theory, stimulus-organism-response theory and reasoned action theory, was conducted on festival visitors to investigate festival key success factors' effect on festival experience, festival image and festival loyalty. In...
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| Format: | Article |
| Language: | English |
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University of the Algarve - ESGHT - CIEO
2020-01-01
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| Series: | Tourism & Management Studies |
| Subjects: | |
| Online Access: | https://www.tmstudies.net/index.php/ectms/article/view/1160 |
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| _version_ | 1841555926110175232 |
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| author | Ali Dalgiç Kemal Birdir |
| author_facet | Ali Dalgiç Kemal Birdir |
| author_sort | Ali Dalgiç |
| collection | DOAJ |
| description | This study, based on systems theory, information processing theory, image theory, stimulus-organism-response theory and reasoned action theory, was conducted on festival visitors to investigate festival key success factors' effect on festival experience, festival image and festival loyalty. In addition, the effect of key success factors on festival loyalty through the mediator role of festival experience and festival image was investigated. This research developed a model by bringing together festival key success factors, festival experience (emotional and cognitive experience), festival image (emotional and cognitive experience) and festival loyalty. Study data were gathered from participants joining Orange Blossom Festival. Path analysis and structural equation modelling analysis showed that festival key success factors, festival experience and festival image variables have significant and positive effect on festival loyalty. Moreover, it was revealed that festival experience and festival image play a mediating role on effect of festival key success factors on festival loyalty. |
| format | Article |
| id | doaj-art-c411aec0fb30422b868301ee3f48d38e |
| institution | Kabale University |
| issn | 2182-8466 |
| language | English |
| publishDate | 2020-01-01 |
| publisher | University of the Algarve - ESGHT - CIEO |
| record_format | Article |
| series | Tourism & Management Studies |
| spelling | doaj-art-c411aec0fb30422b868301ee3f48d38e2025-01-07T22:56:09ZengUniversity of the Algarve - ESGHT - CIEOTourism & Management Studies2182-84662020-01-011612838Key success factors on loyalty of festival visitors: the mediating effect of festival experience and festival imageAli Dalgiç 0Kemal Birdir1Isparta University of Applied Sciences Tourism Faculty, Eğirdir/Isparta, TurkeyMersin University, Tourism Faculty, Çiftlikköy Campus, Yenişehir/Mersin, TurkeyThis study, based on systems theory, information processing theory, image theory, stimulus-organism-response theory and reasoned action theory, was conducted on festival visitors to investigate festival key success factors' effect on festival experience, festival image and festival loyalty. In addition, the effect of key success factors on festival loyalty through the mediator role of festival experience and festival image was investigated. This research developed a model by bringing together festival key success factors, festival experience (emotional and cognitive experience), festival image (emotional and cognitive experience) and festival loyalty. Study data were gathered from participants joining Orange Blossom Festival. Path analysis and structural equation modelling analysis showed that festival key success factors, festival experience and festival image variables have significant and positive effect on festival loyalty. Moreover, it was revealed that festival experience and festival image play a mediating role on effect of festival key success factors on festival loyalty.https://www.tmstudies.net/index.php/ectms/article/view/1160festival key success factorsfestival imageperception of festival experiencefestival loyaltyevents |
| spellingShingle | Ali Dalgiç Kemal Birdir Key success factors on loyalty of festival visitors: the mediating effect of festival experience and festival image Tourism & Management Studies festival key success factors festival image perception of festival experience festival loyalty events |
| title | Key success factors on loyalty of festival visitors: the mediating effect of festival experience and festival image |
| title_full | Key success factors on loyalty of festival visitors: the mediating effect of festival experience and festival image |
| title_fullStr | Key success factors on loyalty of festival visitors: the mediating effect of festival experience and festival image |
| title_full_unstemmed | Key success factors on loyalty of festival visitors: the mediating effect of festival experience and festival image |
| title_short | Key success factors on loyalty of festival visitors: the mediating effect of festival experience and festival image |
| title_sort | key success factors on loyalty of festival visitors the mediating effect of festival experience and festival image |
| topic | festival key success factors festival image perception of festival experience festival loyalty events |
| url | https://www.tmstudies.net/index.php/ectms/article/view/1160 |
| work_keys_str_mv | AT alidalgic keysuccessfactorsonloyaltyoffestivalvisitorsthemediatingeffectoffestivalexperienceandfestivalimage AT kemalbirdir keysuccessfactorsonloyaltyoffestivalvisitorsthemediatingeffectoffestivalexperienceandfestivalimage |