Internal and External Collaborative Shaping: The Role of Official Information and Online Communities in Shaping a City’s Image
City image is essential for city marketing, yet the impact of “outside–in” shaping by social media in the Web 2.0 era has been largely overlooked. The decentralized and diverse Web 2.0 environment now dominates online information dissemination, influencing not just cyberspace, but also the physical...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2024-11-01
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| Series: | Land |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2073-445X/13/12/2010 |
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