Analysis of Integrated Marketing Communication on Consumer Behaviour
Integrated marketing communication (IMC) has seen rapid development in marketing communication research. This study explores the role of IMC in consumer behaviour. The data collection process used the PRISMA protocol, identifying 60 relevant articles. Data analysis showed that research on this topic...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Fakultas Ekonomi dan Bisnis
2025-03-01
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| Series: | Dialektika: Jurnal Ekonomi dan Ilmu Sosial |
| Subjects: | |
| Online Access: | https://ejournal.uniramalang.ac.id/dialektika/article/view/5641 |
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